Half of all in-app game purchases originate from just 0.15 percent of players

Half of all in-app game purchases originate from just 0.15 percent of players

Free-to-play (F2P) has proven to be a lucrative business model for app developers but according to a new report, half of all ad revenue from F2P games comes from just 0.15 percent of players. That’s a sobering percentage no matter how you slice it.

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