Blog Posts - Customer Centric

Customer centricity is an essential part of any brand

Al Ries writes “what wins in marketing today? The conventional wisdom is “customer centricity.” As one pundit put it, “Connect with customers based on their behavior or where they are in their purchase or life cycle.” Bu...
by New Media and Marketing on May 14, 2016

Is Your Business Customer-centric?

The late management guru, scholar, and author, Peter Drucker said, “The purpose of a business is to create a customer.” No customers, no business; no students, no school; no sports fans, no stadium! It’s that simple. If we believe this, why is...
by managing God's Money Weblog on Mar 31, 2015


5 NO-FAIL TIPS FOR WRITING CUSTOMER-CENTRIC MARKETING COPYYour marketing communications- web sites, newsletters, direct mail, sales letters, etc.- REALLY DO often make your company's first impression. Focus the content on the customer. Engage his tho...
by TIBO BLOG on Jul 4, 2013

Customer-Centric Journey

Customer centricity… Almost every business claims to be customer centric. This is one of the terms which almost everybody uses, but very few can tell what does it really mean. A very good explanation and a tip to find out, how customer centric your...
by Customer Service on Jun 18, 2012

A Few Thoughts about Personal Injury Attorneys and Customer Service

When my husband and I decided to work together, we focused first on the purpose and principles for our business. We wanted to do things the way we thought they should be done and that meant building a customer-centric law practice. That’s not simpl...
by New York Law Thoughts on Feb 20, 2012

The Six Principles of Service Excellence

Creating a culture of service, performance, and operational excellence does not happen by chance. It takes a sound, systematic process, implemented throughout the organization, to create sustainable change. During a 17 year career with The Ritz-Carl...
by Service Chatter on Aug 3, 2010

Process Improvement Systems for Small Businesses

It’s no secret that small businesses in the United States play a huge role in the state of our economy. According to the Small Business Administration (SBA) small businesses make up more than 99.7% of all employers and produce over half the non-far...
by Service Chatter on Jul 7, 2010

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