Blog Posts - Ogilvy



Nadja Bellan-White- Career Woman, Amazing Mother and CEO of Ogilvy, Africa’s Largest Agency Network.

Committed to delivering excellence, Nadja Bellan-White sits at the helm of Ogilvy Africa, the continent’s largest agency network. Like most African power women, Nadja towers brilliantly, having created a niche for herself in the marketing and a...
by Konnect Africa on May 25, 2016

Interview: Chris Gotz on heading for America

by Herman Manson (@marklives) Ogilvy & Mather South Africa has announced that co-chief creative officer, Chris Gotz, is leaving the agency to take up an as-yet-undisclosed senior position with O&M North America in September 2015. We caught...
by MarkLives on Jun 18, 2015

Does Hype In Copy Work? by Bob Bly

“I know that as copywriters we are taught to hype the product, but I don’t want to go overboard. I feel there must be a middle ground somewhere, but I’m struggling to find it.” This is an extremely difficult question to answer...
by Internet Mastery Center Blog on Jan 2, 2015

What word length is best for headlines?

How many words in a headline? In headline tests conducted with cooperation from a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. In terms of recall, headlines between 8 and 10 words are m...
by Internet Mastery Center Blog on Oct 9, 2014

World Leader Foosball Figurines by Ogilvy & Mather

Inspired by the International Day of Peace, celebrated this past September 21, Ogilvy and Mather have embarked on a campaign of its own titled, “Shoot Goals, Not Guns” to further spread the message of amity in China. As a physical, fun supple...
by The Drop NYC on Sep 25, 2014

The Saddest Marketing Advice Ever by Bob Bly

Subscriber BH writes: “The saddest marketing advice I ever got was when I was a marketing director at a major insurance company. “My boss told me, ‘BH, your problem is you want the advertising to be effective. The company just wants...
by Internet Mastery Center Blog on Jul 1, 2014

Jennifer Risi, Ogilvy Public Relations

PRWeek senior editor Bernadette Casey speaks with Jennifer Risi, head of Ogilvy Public Relations’ Media Influence group, about emerging media trends and medi…...

Ogilvy Careers, Jobs and Vacancies – 8 Positions

From Joblistsouthafrica.com Ogilvy Vacancies, Jobs and Careers Ogilvy & Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 19...
by Vacancies in South Africa on May 28, 2014

Allan Gray goes to Ogilvy Cape Town

by Herman Manson (@marklives) Allan Gray has awarded its advertising business to Ogilvy & Mather Cape Town. The business went out to pitch after King James resigned as its agency after 11 years, following its appointment to handle the Sanlam Gro...
by MarkLives on May 21, 2014

IBM Smarter Planet Campaign

IBM Smarter Planet – Icon Design and Illustration. San Francisco based creative studio “Office” teamed up with agency Ogilvy & Mather New York to develop an illustrated vocabulary for the IBM Smarter Planet campaign. Studio Offi...
by WE AND THE COLOR on May 17, 2014

Heroes & Zeros: Rescue Radio’s Hidden Message — Andy Rice’s best ad of the week

Andy Rice (@ricecommaandy) talks about his best advert (Rescue Radio — The Hidden Message, by Memac Ogilvy) of the week and inappropriate targeting with guest host Sam Cowen during The Ad Feature on Talk Radio 702. The post Heroes & Zeros: Res...
by MarkLives on May 15, 2014

Ad of the Week: Rescue me

by Oresti Patricios (@orestaki) Most ad agencies adopt causes, but I’d like to single out Ogilvy Cape Town for its support of the National Sea Rescue Institute (NSRI) and the stellar print campaign that not only publicises what the NSRI does but ma...
by MarkLives on May 7, 2014

Public Relations, Corporate Culture and Effective Communications with Ogilvy PR Singapore

View the full story at http://www.popconversation.com/ PopConversation writer, Herman, visits Andrew Thomas at Ogilvy Public Relations Worldwide Singapore Ye… Video Rating: 5 / 5...

Paid Search Account Manager

From Joblistsouthafrica.com Neo@Ogilvy is the world’s leading digital and direct media agency, with more than 650 professionals in 39 offices across 32 countries. We have an exciting opportunity for a dynamic team-player to join our growing operati...
by Vacancies in South Africa on Mar 21, 2014

PR Account Director Opportunity

From Joblistsouthafrica.com Ogilvy and Mather Cape Town has an excellent opportunity for an experienced and motivated PR Account Director to join our dynamic PR team. The successful individual will be responsible for developing and implementing full...
by Vacancies in South Africa on Mar 21, 2014

Social Marketing Through Travel Planning: Cape Town Tourism and Ogilvy and Mather Digital #ETAS13

Social Marketing Through Travel Planning: Cape Town Tourism and Ogilvy and Mather Digital #ETAS13. Video Rating: 0 / 5...

John Baker introduces the ‘Engage’ section at Ogilvy Verge

John started his interactive agency career at Modem Media in the US in 1995 and two years later joined Organic in NY as the Director of Business Development…. Video Rating: 4 / 5...

Bad brands kill good ideas

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy.  This is another reason why so much content fails on websites...
by New Media and Marketing on Oct 3, 2013

Building a Passion Brand: How to Convert Satisfied Customers into Advocates

Brands that drive substantial consumer advocacy can reduce their budgets for paid advertising and marketing.  Advocates deliver the messages at no cost to the company.  But what drives consumers to become advocates and express their passion for a b...
by CyberAlert on Jul 23, 2013

Watch British The Open Championship 2013 Live Stream Golf Online Day 3

The 2013 British Open coverage of the third round will begin at 7 a.m. EDT on ESPN, and continue through 9 a.m. EDT. At 7 p.m. EDT, ESPN will present an encore presentation, “Best of The Open Championship.” The British Open live stream wi...
by YouInSports on Jul 20, 2013


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