Zach_Heller Profile

Zach Heller

Join Date:
2012-06-12

About
Marketing and writer
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Blogs Owned

Marketing blog written for small business owners and marketers dealing with consumers in the digital.. age. Marketing communications, email, social media, and buzz.

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Other Tags: marketing, writing, technology, social media

Latest Blog Posts

  • Psychological Hacks for Marketers – Part 9
    on Dec 19, 2016 in Marketing Definitions
    Welcome to the latest installation of our weekly blog series – Psychological Hacks for Marketers. Each week we will introduce a new shortcut that the consumer’s brand takes and how the crafty marketer can take advantage. Last week’s topic was O...
  • Zach Heller Marketing Week in Review
    on Dec 17, 2016 in Week in Review Zach Heller
    Marketers need to constantly weigh the long term against the short term. In the long term, we want to build a brand that has meaning for our consumers. In the short term, we want to drive more sales and improve conversion rate. Some tactics work well...
  • Statistical Significance, Explained
    on Dec 15, 2016 in Data/Analysis
    What is statistical significance?Wikipedia defines it this way. In statistical hypothesis testing, statistical significance is attained whenever the observed p-value of a test statistic is less than the significance level defined for the study.In sim...
  • How to Test Something Halfway and Always Fail
    on Dec 14, 2016 in Simple Tips
    As marketers, we must test. Testing is how we tell if something works or not. It’s how we make effective changes to our campaigns, our websites, our pricing, and more.Testing is also how we find new markets for growth. We test new audiences for exi...
  • Psychological Hacks for Marketers – Part 8
    on Dec 12, 2016 in Marketing
    Welcome to the latest installation of our weekly blog series – Psychological Hacks for Marketers. Each week we will introduce a new shortcut that the consumer’s brand takes and how the crafty marketer can take advantage. Last week’s topic was A...
  • Zach Heller Marketing Week in Review
    on Dec 10, 2016 in Week in Review Zach Heller
    For all of us, the day to day grind of work has a tendency to make things more difficult. It’s tedious, tiring, and yawn-inducing. For that reason, we need to build in time to step away. Not just nights, weekends, and vacations. Build time into eac...
  • 2017 Marketing Trends to Keep An Eye On
    on Dec 8, 2016 in Marketing Random Thoughts
    2016 is on its way out the door. Did you blink? Did you miss it?Worry not, because next year is almost certain to bring as many new possibilities to grow your business through more effective marketing. Before we get it started, though, I wanted to qu...
  • Cost Benefit Analysis: A Simple Guide
    on Dec 7, 2016 in Definitions Data/Analysis
    Cost benefit analysis (CBA) is a common tool used in the business world to help in making key financial decisions.Should we buy that company? Should we invest in this new product? Should we roll out a new email marketing program?Doing a cost benefit...
  • Psychological Hacks for Marketers – Part 7
    on Dec 5, 2016 in Marketing
    Welcome to the latest installation of our weekly blog series – Psychological Hacks for Marketers. Each week we will introduce a new shortcut that the consumer’s brand takes and how the crafty marketer can take advantage. Last week’s topic was R...
  • Zach Heller Marketing Week in Review
    on Dec 3, 2016 in Week in Review Zach Heller
    It’s December and holiday marketing is in full swing. Is your company scrambling to figure out how to take advantage of the holiday shopping season? If so, the correct thing to do at this point is stop. You are too late. If you want to do something...
  • Stop Tracking Vanity Metrics
    on Dec 1, 2016 in Data/Analysis
    What is a vanity metric?We define vanity metrics as any metric that is either fun or easy to track and on the surface appears an appropriate one for the business, but upon inspection does not directly relate to company performance.Here’s an example...
  • Day One Strategy – Part 5
    on Sep 5, 2016 in Marketing
    Welcome to the latest installment of the Day One Strategy series. This is a weekly blog series that will address how to start from scratch. Each week we’ll discuss a new topic and offers tips for the business that is taking their very first step. L...
  • Zach Heller Marketing Week in Review
    on Sep 3, 2016 in Week in Review Zach Heller
    There is only so much time in the day, only so much money in the budget, people on the team. Resources are constrained at all levels. What does that mean to you? To me, it means that one of the great skills we should promote, develop, learn, and exce...
  • What You See is What You Get…Or Not (Guest Post)
    on Sep 1, 2016 in Guest Post
    The following is a guest post by Alex Williams. Alex is a journalism graduate born and raised in beautiful Sydney. She is a regular contributor at BizzMark Blog.November 27, 2015 marked a major moment in shopping culture, because over 103 million con...
  • Get Creative with Your Remarketing Strategy
    on Aug 31, 2016 in Marketing
    Remarketing is fast becoming old-hat. So many online companies are using some sort of remarketing or retargeting strategy these days that it can no longer be considered new and exciting.However, there are ways you can use remarketing to stay ahead of...
  • Day One Strategy – Part 4
    on Aug 29, 2016 in Marketing
    Welcome to the latest installment of the Day One Strategy series. This is a weekly blog series that will address how to start from scratch. Each week we’ll discuss a new topic and offers tips for the business that is taking their very first step. L...
  • Zach Heller Marketing Week in Review
    on Aug 27, 2016 in Week in Review Zach Heller
    What are your customers’ biggest objections? As a marketer, it’s your job to know. Know why people who are presented with your offer would say no. When you know the objections, you can develop your marketing and promotional materials to overcome...
  • Anatomy of a Perfect Email (Infographic)
    on Aug 25, 2016 in Marketing Guest Post
    The following post was provided by Salesforce Marketing Cloud.Anyone who tells you that there’s not science and craft that goes into an email is probably doing something wrong. The memorable ones elicit the just-right response, be it joining a list...
  • New Markets or New Products
    on Aug 24, 2016 in Growth
    Most businesses will hit a point in time when they have to make this decision. Things are going well with the existing product or product line. You are profitable and ready to take the next step and begin to grow and expand beyond what you are alread...
  • Day One Strategy – Part 3
    on Aug 22, 2016 in Marketing
    Welcome to the latest installment of the Day One Strategy series. This is a weekly blog series that will address how to start from scratch. Each week we’ll discuss a new topic and offers tips for the business that is taking their very first step. L...
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