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Bill

Join Date:
2015-09-01

Blogs Owned

Rank Magic's SEO Blog: information, tools and techniques for search engine optimization for.. small businesses. Neatly categorized since 2005.

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Other Tags: SEO, search engine optimization, search ranking

Latest Blog Posts

  • 8 Small Business SEO Essentials You Need to UnderstandHow You Can Compete With the Big Boys Large companies and national franchises have an obvious edge in search visibility over your small business. They have thousands of inbound links giving them authority or importance on the web. They have a budget...
  • Why Do I Need a Blog?
    on Aug 26, 2016 in blogs
    Do I really need a blog? We almost always recommend that our SEO clients maintain an active blog on their websites. Often they are concerned about the time and attention that requires, and ask how important it is. Do they really need a blog? More to...
  • How Many Incoming Links Do I Really Have?
    on Aug 5, 2016 in analytics links PageRank
    Link Popularity Is an Important Ranking Factor Link popularity — the number and quality of inbound links to your site is a critical ranking factor. I estimate it counts for 40-50% of where you rank on Google. While link quality outweighs link count...
  • 3 Ways to Learn Effective SEO — Effectively
    on Jul 18, 2016 in SEO practices
    A guest post by Murris Johnson Why SEO is so mysterious Although digital marketing is a billion-dollar industry that seems to be growing each year, one of the most commonly known sectors — SEO (search engine optimization) — is still something tha...
  • How Do You Get Your New Website on Google?
    on Jun 22, 2016 in Uncategorized
    Google’s the biggest, but … Don’t ignore Bing and Yahoo! As of last month, Americans conducted 64% of their searches on Google, 22% on Bing, at 12% on Yahoo. That comes to 98% of all the searches done in the US, so there’s no...
  • PowerListings Now Includes Google
    on May 25, 2016 in Google local search PowerListings
    Local Listings in Google Are Now Easier to Maintain Our PowerListings subscription service for local businesses has been expanded to include Google My Business, Google+ and Google Reviews. You can now make changes to your listings in PowerListings th...
  • 75 Techniques for Small Business SEO
    on May 11, 2016 in SEO practices infographic
    So much to know and do for small business SEO! Our readership closely reflects our target market: small and very small businesses. While most of our readers hire us or someone else to manage their SEO and online visibility, a few choose to do it them...
  • New! Google Tells How to Improve Your Local Ranking
    on Apr 26, 2016 in Google local search
    Local Ranking Advice From the Horse’s Mouth Google recently published some advice for local businesses on how to be more visible when people do a local search for what you do. Proper SEO for your website is essential of course, but there are so...
  • 50 Things Every Small Business Website Should Have
    on Mar 30, 2016 in SEO practices web design infographic
  • Are Website Sliders Hurting Your Visibility and Conversions?Sliders are cool. Sliders are an increasingly popular technique on websites. You know, the rotating images with compelling marketing text that scroll across the top of a web page. Four or five seconds of one marketing message or feature promotion fol...
  • Local Intent Very High in Mobile Search
    on Feb 8, 2016 in local search mobile
    Smartphone Search Surges It’s been coming for years, and Google’s Amit Singhal reports that last summer, the number of Google searches from smartphones exceeded the number of searches from desktop computers and tablets combined. Part of t...
  • Is Bing Penalizing You for Not Being Mobile Friendly?
    on Jan 25, 2016 in Bing mobile
    Mobile phone use is exploding More people now use mobile phones than desktop computers. The dramatic increase in use of mobile devices requires you to control the user experience of your website on phones as well as on computers. Your search rankings...
  • Are Duplicate Listings Hurting Your Small Business?
    on Jan 15, 2016 in local search Pigeon PowerListings
    The Problem: Duplicate Listings Duplicate listings are one of the biggest negative ranking factors in Local SEO. If your business has more than one listing for a single location in an online directory, those are duplicates. You may think duplicates i...
  • A Few Recent Rank Magic Clients
    on Dec 30, 2015 in Rank Magic
    Appreciating New Clients Who Joined Us This Year I’d like to recognize some of the relatively new Rank Magic clients that joined us in 2015. Black River Landscape Management specializes in landscape and garden design, and the creation of beauti...
  • 6 Reasons You Need SEO
    on Dec 18, 2015 in Rank Magic SEO practices
    The folks over at Huffington Post recently wrote about six important reasons small businesses need SEO. I encourage you to read their article to fully understand the six reasons; I don’t want to plagiarize it here. It’s worth the quick re...
  • How to Focus Your Home Page OptimizationWe usually optimize home pages for the organization or company name and perhaps one specific keyword, and not much else.  That’s to guarantee that someone learning about you from another customer or client of yours will find you at the top of...
  • We Are 100% Green
    on Nov 9, 2015 in Rank Magic
    Going Green We have always been environmentally aware, and have been moving toward renewable energy for a long time. We’ve just made a big improvement and wanted to tell you about it. Solar Hot Water In 1975 we took advantage of solar energy in...
  • on Oct 23, 2015 in Rank Magic clients
    Appreciating Our Clients MeaCulpa  — it used to be our practice to highlight and thank new clients every so often, and that practice fell by the wayside a couple of years ago. I’d like to begin correcting that today by recognizing some clien...
  • A Few Recent Rank Magic Clients
    on Oct 23, 2015 in Rank Magic clients
    Appreciating Our Clients MeaCulpa  — it used to be our practice to highlight and thank new clients every so often, and that practice fell by the wayside a couple of years ago. I’d like to begin correcting that today by recognizing some clien...
  • New – Top Local Ranking Factors for Small BusinessesAre You in the Local Stack? There have been a number of changes in how Google represents local search results. Sometimes referred to as the Local Stack, when people search for a business or service  within a particular local area, Google shows the t...
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