JonathanBaker Profile

Jonathan

Join Date:
2010-10-05

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Visual Merchandising and Commercial Interior Design

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Other Tags: Visual Merchandising, Retail Design, Interior Design, Commercial Interiors, Window Display

Latest Blog Posts

  • Tods, New YorkThere is a version of this scheme back in London although this installation here in New York is far superior in the quality of its execution; the London version has velour curtains which don't really do the product justice.  We haven't seen refe...
  • r by 45rpm, New YorkIt is always so much more interesting when on our travels we come across brands which are unfamiliar to us and this is just one of them.  We don't have one of these stores back in London (as far as we know) otherwise we would have included it he...
  • ABC, New YorkOur favorite place in the world for Home ware has to be ABC here in New York.  This is the first place we tend to visit when we arrive in the city and always make several visits in order to get our 'fix'.  New York is probably the best plac...
  • Berluti, New YorkBerluti always produce such great schemes and usually along the same clever lines as brands such as Paul Smith.  Here we have repetition of these coloured bottles in front of which the product has been placed.  Other than that there isn't m...
  • Hermes, New YorkThere's nothing like a great Hermes scheme and we are enormous fans of this brands installations, particularly as they seem to shun globalisation and every store is a great find - we just wish we could see them all.  This particular store here i...
  • Saks, New YorkIf you wanted to see a spectacle of gigantic proportions then look no further than Saks 5th Avenue.  This monolithic store demands to be seen and shouts quite loudly not just from the windows but from the facade of the store too with its incredi...
  • Bloomingdales, New YorkIts been years since we went to have a look at Bloomingdales as its is usually freezing cold here in New York (as it is right now) particularly in the middle of the night when we are out having a look at schemes but we thought we should make the extr...
  • Barneys, New YorkThe Love, Peace, Joy Project is the key for this seasons promotion at Barney's right now which invites you to raise awareness and funds for worthwhile causes just by 'snapping a pic and sharing the love'.  According to their website, Barneys lau...
  • Bergdorf Goodman, New YorkWe are in New York now for a while looking at the seasons offerings and naturally we begin with the staggering Bergdorf Goodman.  With their Destination Extraordinary scheme who could help but be overwhelmed by this spectacle?  The details...
  • Zara, LondonThis appears to be a slightly eerie and mysterious scheme at Zara although actually it sparkles quite magically at their Oxford Circus store which our stills just dont capture.  Beautiful figures, all superbly dressed and placed in both a pyrami...
  • Tory Burch, LondonChristmas seems to be a time for brands around the world to dust off their Silver Birches from the warehouse out of town and parade them for our delectation.  At Tory Burch however there is a slight twist to these as they are actually embroidere...
  • Valextra, LondonThis brand seem to becoming more and more visual which is a treat (or maybe we've just never seen them or noticed them before?) but anyway, their seasonal scheme is quite a treat with these abstract sweet/trophy-like forms which fill their windows an...
  • Liberty, LondonIt was no easy task capturing this little gem of a scheme as the movement here is quite incredible and very mesmerizing.  Inspired by the Royal Ballet this scheme is the kind that would keep your children quiet as so much is happening from the s...
  • Selfridges, LondonBefore we hit the stores of New York naturally we have to include the staggering Selfridges here in the centre of all things fashion.  The details in this enormous run of windows have to be seen and experienced to be believed however the underly...
  • Oasis, LondonThere's a wonderful vintage feel and a hint of nostalgia about this scheme at Oasis and where better to see nostalgia than London, and goodness knows we do it so well.  Mannequins in masks hint to the party season and flora nodding to the season...
  • In memory of Rob Patterson 1952 - 2016
    on Dec 5, 2016 in London Rob Patterson 1952 - 2016
    Images Courtesy and Copyright Proportion>LondonWith a Visual Merchandising industry so vast and so varied it is often easy to forget that behind the glazing of any fashion store, each amazing bust form or mannequin has been so lovingly and so crea...
  • Ralph Lauren, LondonIf you happen to be looking for something glamorous to wear at your winter lodge then look no further.  As always, Ralph Lauren looks incredible at their Bond street store and it was no easy task to capture this scheme given that there are so ma...
  • Pull and Bear, LondonRocking the out sized illuminated 'Xmas' Pull and Bear have installed a relatively simple scheme here at their store along Oxford Street.  We have followed this brand throughout 2016 and have seen some great schemes over the year and this one ev...
  • Aspinal, LondonImages Courtesy and Copyright www.millingtonassociates.comIt has been freezing cold here in London recently so this is the perfect scheme to compliment the season.  A curtain of snow pearls and a snow drift support the product here with giant sn...
  • Bally, LondonImages Courtesy and Copyright www.millingtonassociates.comThis is one of the best schemes we have seen in 2016 at Bally.  In collaboration with www.millingtonassociates.com the brand have used their iconic Red Moon mountain logo in conjunction w...
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