primaryposition Profile

Latest Blog Posts

• The Google Penguin Update and How to Recover
  on Dec 4, 2014 in Digital Marketing
  The recent Penguin update, which started to roll out on the 17th of October, has left most of the SEO community wondering what Google wanted to achieve.  A damp squib is the most common reference to it and recoveries have been muted with little traf...
• Building an Open Network and the SDN Gathering in Dublin
  on Jun 10, 2014 in Digital Marketing
  We are excited to announce our support of the first Open Tech Ireland event on June 30th in Royal Hospital Kilmainham and will be sponsored by KEMP Technologies. A host of international speakers will gather together to discuss, present and participat...
• Startup and Investor Day – University of Limerick – 9th May 2014
  on Apr 16, 2014 in Digital Marketing Limerick Startups Tech University of Limerick WASUP
  This an excellent event for Startups in Ireland and the Mid-West – The Wild Atlantic Start-up Event – 9th of May in the University with Business leaders, entrepreneurs and investors. If you have any interest in investing, start-ups, busin...
• Clever Slideshare: Are you in the top X%? How did that make you feel?
  on Jan 15, 2014 in Check it out Content Marketing Digital Marketing Social Media
  SlideShare are clever – and this vanity/ego boost e-mail, which is a really good take on the LinkedIn “Top 1%” and the G+ Year-in-Review auto video will no doubt get some good tweets and shares! SlideShare can be a great thing for b...
• Get more Google SEO data with the new GWT Updates
  on Jan 8, 2014 in Google Penguin SEO data Google Webmaster Tools not provided
  Thanks to Google’s Webmaster Tools (GWT) team for this weeks latest and much welcomed updates. I’m sure that these two especially will be very warmly received by SEO’s and Webmasters everywhere! Search Queries and Algorithm Updates...
• Inbound Marketing: You’re (probably) doing it wrong
  on Dec 11, 2013 in Digital Marketing Digital Strategy SEO Social Media Inbound Marketing
  Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketin...
• LimerickOpen – an evening Limerick Open Coffee every month
  on Oct 23, 2013 in Digital Marketing Event Marketing LimerickOpen Open Coffee
  A new, regular digital meetup for Limerick in the evenings – welcome to LimerickOpen. LimerickOpen, based on DalkeyOpen, is a new extension to the popular Limerick Open Coffee Club format that runs regularly every month.  LimerickOpen will be...
• An excellent SlideShare on raising VC in Ireland
  on Oct 18, 2013 in Digital Marketing
  How to Raise Seed Funds and Venture Capital (VC) in Ireland from Helen CousinsThe post An excellent SlideShare on raising VC in Ireland appeared first on Primary Position.
• Google starts to show (not provided) in organic results
  on Oct 18, 2013 in (not provided) Google privacy seo
  Yes - you heard correctly, a trial new version of Google, code-named Google Ninja, is going to start sharing organic results as "(not provided)." Already infamous amongst website owners, this latest move does little to help the growing unrest and ang...
• Google AdWords allow Indefinite Ad Rotations again – Rotate Indefinitely
  on Oct 11, 2013 in Google PPC ad rotation adwords
  Wooop! Google AdWords  are allowing indefinite ad rotating again. I could step up on the soap box and go on about being slightly arrogant/hypocritical and make the point that money talks. But I won’t. Search Marketing: 1 Google AdWords: 0 Inst...
• My favourite SEO Myths
  on Oct 10, 2013 in Digital Marketing SEO myths
    Ah, SEO Myths. They’ve been with us forever. Chances are that 50% of the SEO facts that many people hold dear are myths. Almost all of these have been debunked by now (but also subject to change). So what’s the problem? Well, myths...
• (not provided) SWOT – its getting bigger, what you can do about it with Analytics
  on Sep 27, 2013 in Digital Marketing Google PPC SEO (not providd) Analytics not provided
  Here’s where SEO came from I started in online marketing before search engines were big enough to be a viable marketing platform. Search marketing was very, very basic in 2001-2003.  By comparison to the glitzy big data world of today, it was...
• Get Targeted: Google AdWords gives 90-day tracking
  on Sep 25, 2013 in Digital Marketing adwords attribution Conversions funnel window
  Google AdWords tracks conversions by checking to see if a visitor from an AdWords completed a goal or conversion – the measurement point and value are set by the webmaster. But not everybody shops and pays/buys on the same day, so Google allowe...
• Funny thought about earned links and Negative SEO
  on Sep 18, 2013 in negative-seo seo disavow Google
  The pain of looking through your own back links to see who is linking to you, the angst of wondering what Google thinks and what to do about them. Webmasters were right to worry about Negative SEO - its true and Google is already warning and penalisi...
• Google Celebrates 10 years in Ireland with a Beautiful Little Site & Video
  on Sep 13, 2013 in Check it out Comment Digital Marketing News 10 years Google Ireland
  Google have been here in Ireland now for 10 years. Since way back at the start of Google and the start of the “Celtic Tiger” (remember that? I think it was put down recently), Google have been a part of the technology landscape here in Ir...
• Google Search Trends for Social Media Training, Consulting and Management
  on Sep 9, 2013 in Social Media Consulting Management Training
  What’s hot in Social Media right now you say? An interesting graph of the grow of search for Social Media related services. Looking at Google Trends and comparing the following  search phrases seems to indicate that Social Media Consulting (in...
• Social Media Management – an inside view
  on Sep 7, 2013 in Digital Marketing Social Media Social Media Management
  In 2010, we started looking at how our clients were managing and copying with Social Media, and realised we’d have to develop something better. Too many companies develop social media strategies that in effect, are the same as having a mega pho...
• Facebook are advertising on Google Search (but not very well!)
  on Aug 26, 2013 in Digital Marketing Facebook Advertising
  In a search for “Facebook Marketing” to see which innovative Irish businesses were ranking well, I was surprised to see a Facebook.com ad!   What’s interesting is that Facebook aren’t exactly doing a great job at it ̵...
• WhatClinic.com wants new blood – new recruitment video
  on Aug 12, 2013 in Digital Marketing
  I’ve been following the team at WhatClinic.com since we first heard about them in 2008/9 via Bizcamp. Since then, their growth has be unwavering and are now a leading international brand. As with all good start-ups, attracting the best technolo...
• Google announce new support for in-depth article and news support
  on Aug 7, 2013 in Digital Marketing Google schema search SEO
  Google Support for In-depth Articles in Search and SEO Google have announced new support for people writing longer articles and in-depth white papers and publishing these online. This includes the support of the Schema “Article” type. Thi...