Latest Blog Posts for Out Of The Deep End

• Brand Management and Marketing Through Social Channels
  on Feb 29, 2012 in Sales & Marketing Advocacy Brand Management Loyalty Marketing Mix Social Channels Social Media
  Having a social media logo on an advert is like going up to a girl, asking her to call you and handing a napkin to her with a picture of a phone! - Chris Brogan  I was recently asked to conduct a webinar on this subject and when doing some backgroun...
• 35% Say They Will Invest More In Lead Generation, What Exactly Are They Investing In?
  on Feb 14, 2012 in Sales & Marketing 2012 Survey CRM Database Demand Generation email campaign email marketing Inbox Insight Lead Generation lead nurturing Lead vs Record Marketing Marketing Automation Marketing Budget Sales
  2012 Sees A Shift In The Understanding & Use of Lead Generation Lead generation is a marketing term used, often in Internet marketing, to describe the generation of consumer interest or inquiry into products or services of a business (Source...
• Sales Calls; There’s Nothing New! Ask Questions and Add Value
  on Feb 7, 2012 in Sales & Marketing Add value Cold Call Conversion Rates Lead Generation Sales Sales Call Sales Process
  Yesterday I was speaking with an associate who is a recruitment consultant in the IT sector. We were discussing some of his pre qualifying questions to candidates applying for sales positions. 1) What are your conversion rates? 2) How do you handle o...
• Confuddled by Social Media? The Super Rocking Tip I Learned
  on Jan 16, 2012 in Uncategorized confuddled sales and marketing Social Media tip
  Let´s face it, Social Media still baffles a number of people in business. There are plenty of “How To” guidelines, e-books, real books, friends and experts that can help you understand how to use it, and how to benefit from it. Why so co...
• Pinterest; Why it is Useful for Business
  on Jan 10, 2012 in Social Media Brand Brand Awareness CNET Community Management Dumbo Ears Marketing Michael Trow Pink Floyd Pinterest
  Pinterest, an online pinboard where you can “Organize and share the things you love”. Are you familiar with it? If you´re not, don´t be too hard on yourself. It is a relatively new Social Media site, albeit one that has taken the world...
• The Importance of “Face Time”
  on Jan 6, 2012 in Sales & Marketing Demand Generation Face-to-Face Interaction Marketing networking productivity Sales Social Media
  When you see this Painting what do you see? I see someone hiding, with the fruit symbolizing something of comfort. Social Media and other Sales and Marketing tools enables users to influence their market and ultimately Generate Demand which is great...
• Email Campaigns, Still an Effective Marketing Activity
  on Dec 9, 2011 in Sales & Marketing Strategy email campaign Marketing marketing automation. marketing strategy mobile technology
  Email is still very much needed as part of a companies, or persons, marketing strategy. With mobile technology adoption increasing open rates are higher than before. The open rates from an email campaign were typically around 8%, now they can be as h...
• What is a Job Title? – The Importance of Understanding Roles and Functions.
  on May 20, 2011 in Sales & Marketing Account Research B2B Cold Call Job Function Job Role Job Title Marketing Research Sales
  Employer Engagement Coordinator. Vertical Transport Engineer. Internal Communications Coordinator. Waste Management & Disposal Technician. These are all some of the Job Titles people in England submitted as the Silliest Job Titles to the BBC. You...
• Prospect Your Target Market Successfully – What Can We Learn From Freddie The Frog?
  on May 4, 2011 in Business Sales & Marketing Strategy B2B Miller Heiman Sales Sales Process Strategic Sales target market
  This blog post is inspired by the friendly tree frog in my back yard. We call him Freddie! I was sat on my porch the other night and couldn´t ignore the parallels between Freddies dinner habits and my daily sales activity. Let me set the scene. The...
• The Methodology of Value Selling – Align Mission Statements
  on Apr 21, 2011 in Sales & Marketing Strategy Buyer global Miller Heiman Mission Statement productivity Roles Sales Sales Process Strategic Sales Value Selling
  Wow! What a title! When you read this do you feel like you are reading a University test paper question or do you see a concept that seems more familiar than you think? In Business, especially Global Business, you hear new terms on a daily basis as a...

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