Latest Blog Posts for The Paratus Blog

• Platform Five – This week’s most talked about social media tools and platforms
  on Mar 31, 2011 in Specials
  We’re back with another edition of Platform Five – our weekly look at the new online tools and platforms that are making some noise. This week, we’ve got some incredible stuff to share with you including some breaking news from Goog...
• Understanding online music PR – The basics
  on Mar 27, 2011 in Guest Posts Blogs Music and Entertainment PR Natalie Shaw National PR
  A guest post by Natalie Shaw Online music PR is a unique proposition. Essentially, the premise is the same as with any other type of PR – you are communicating a message in order to raise awareness of a story in the public domain. But it’...
• 15 global mobile marketing facts and stats
  on Mar 27, 2011 in Insights Mobile Commerce Retail PR
  Fashion retailer French Connection launched its first ever transactional iPhone app earlier this month, making it possible for customers to browse and buy products from a dedicated software platform optimized for a mobile device. It is the latest in...
• Platform Five – The inside scoop on this week’s hottest social media tools and platforms
  on Mar 25, 2011 in Resources platform five
  Welcome to this week’s edition of Platform Five – our regular look at the online tools and platforms that PR and social media agencies might want to keep an eye on. This week’s post is headlined by a product called YouTube Create wh...
• Check out our re-launched YouTube channel!
  on Mar 22, 2011 in Paratus news Recent Work Content Content Publicity Food & Beverage PR Our Work Social / Digital Media Telecoms PR Video YouTube
  Our clients are increasingly briefing us to generate publicity around video content to drive awareness and engagement. In fact, the last five videos we have supported have generated more than 2.5 million views in total. To showcase the work we are do...
• Platform Five – The social media tools and platforms that made headlines this week
  on Mar 17, 2011 in Resources platform five
  Welcome to this week’s edition of Platform Five – our weekly look at the online tools and platforms that PR and social media agencies might want to keep an eye on. This week’s edition is headlined by a clever ‘news sharingR...
• How to make content curation work for your brand
  on Mar 16, 2011 in Insights Antonia Harler Content Content Publicity Resources
  By Antonia Harler Everyone, rightly or wrongly, wants to be part of the thousands of ‘conversations’ taking place online right now. Brands are especially keen to be involved in this process as it gives them a change to engage with existing or pot...
• Music stars team up with Coca-Cola to tackle water access issues in Africa
  on Mar 14, 2011 in Client news Campaigns Case study Coca-Cola Food & Beverage PR International PR Music for RAIN National PR Our Work Social / Digital Media YouTube
  We’ve been really fortunate to be supporting an activity this week which has the support of the music community behind it. The project is called Music for RAIN and involves the release of a ‘donate to download’ music track and video...
• Platform Five – This week’s most talked about social media tools and platforms
  on Mar 11, 2011 in Insights Resources Charity Media Insights Nonprofit platform five
  Image via BusinessInsider.com Welcome to this week’s edition of Plaform Five – our regular look at the latest emerging online tools and platforms that PR and social media agencies might want to keep an eye on. This week we’re lookin...
• 10 Facebook search tools for PR purposes
  on Mar 9, 2011 in Resources Facebook International PR National PR Regional PR
  It’s no secret brands get mentioned by people on Facebook whether they are actively engaged or not. While there are many fancy and expensive ways of monitoring these conversations, the most effective insights are gathered manually – by th...

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