What we heard at the HighEdWeb Summit `09
on Nov 11, 2009 in Higher Education Interactive Technology We’ve just returned from the annual HighEdWeb conference in Milwaukee. Three critical themes came up consistently across presentations, conversations, and hallway chats: • Students and prospective students have increasingly sophisticated technol...

Older, Wiser and way more Demanding
on Nov 9, 2009 in Agriculture Food Ingredients Insights research calories and fat Colman Brohan Davis consumer country of origin diet/health connection fiber Food Shopping Survey 2009 food/health connection gluten-free grocery retailers Hyvee ingredients Meijer middle-aged midle-aged women natural foods preservatives private food label private label sonsciousness sustainability Trader Joe's Whole Foods Women As part of the baby-boom generation that grew up rather simply – that is, not thinking too hard about food or even knowing the right questions to ask – I’m thrilled to finally have the 24/7 access to information that defines today’s world.Who...

No More Textbooks in Schools?
on Nov 6, 2009 in Higher Education Interactive Technology Youth Marketing eReader Kindle Quite possibly, Yes! And why not? The latest personal technology rage is Amazon’s Kindle, a portable electronic reader that replaces the typical hardcover or paperback book by wirelessly downloading books and select newspapers. Currently a consumer...

Oh, to be so Young and Savvy
on Nov 5, 2009 in Agriculture Food Ingredients Insights Retail Youth Marketing research B2B marketing emerging food buyer. comapies epicurious fitday Fitness food Food Shopping Survey 2009 health hungry girl Iealist Jillian Michaels reading labels sustainability vegetarian Whole Foods It’s been a while since I was part of the 20 – 25 year old market segment and I recall having a “devil may care” approach to food buying and consumption. Sure, I cared somewhat about calories, but actually finding caloric content info wasn’...

Who Knew that Men were so Evolved?
on Oct 28, 2009 in Agriculture Food Ingredients Good Guides Guiding Stars Nutrition IQ Nuval Whole Foods I know that my husband’s food buying habits have changed dramatically over the years, but a focus group of one isn’t exactly statistically valid. What a shocker, reviewing the results … and comments … from our Food Shopping Survey 2009 which...

Positive News on Macro Issues Highlighted at DMA Conference
on Oct 23, 2009 in Cause Marketing Creative Technology Direct Mail DMA Conference Taxes There was a great deal of positive news coming out of the Annual DMA Conference regarding many of the larger issues facing direct marketers today. The DMA’s advocacy initiatives have been successful in ensuring there will be no increase in postal r...

Omnipresence Theme Permeates DMA Discussions
on Oct 23, 2009 in Cause Marketing Creative Technology Digital Media DMA Conference Millennials omnipotence

Build on Living/Learning Community success
on Oct 15, 2009 in Higher Education attrition brand differentiation living/learning retention Way back when I was a high school junior, one of the brightest stars in our tiny town went away to a prestigious college. Less than a year later he was back, working for the family business. He was accustomed to being a whale in our little pool, but...

MotoSocial Media
on Oct 12, 2009 in Creative Interactive Retail Technology Motorola Cliq smartphone You know Social Media has come of age when major brands shift their product development focus to harness the power of social media.  Motorola, in a mobile device product doldrum for the past couple of years is unveiling their latest entry in the sma...

Leafy Green Viral Marketing
on Oct 7, 2009 in Creative Energy Manufacturing Technology car environment Lithium Ion Nissan viral YouTube Nissan has been pushing its latest technological breakthroughs in lithium ion powered cars with a video posted on YouTube. The name of the car is Leaf. It’s an interesting move that will hit car lovers, environmentalists and the general populac...