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Latest Blog Posts for Advertising x
- Simpler and more flexible rules for linear servicesThe update of the TV without Frontiers directive would remove quantitative limits on advertising and greatly simplify the rules on inserting advertisements in TV programmes. The current three-hours-per-day limit on advertising would be drop...
- MMS Advertising Creative Technical SpecifcationsMMS is an attractive vehicle for mobile advertising because it provides a variety of rich media experiences for increasing an ad’s effectiveness. Another beneft is that unlike the Mobile Web, this media r.
- Dimensionson Feb 13, 2009 in Advertising DimensionsThe recommended Mobile Web banner ad widths are 120,168, 216 and 300 pixels. An analysis of mobile phones across multiple markets found that most screens fall into one of those four widths. Providing set widths for banner creative has sev...
- Text TaglinesText taglines are an optional feature that can be added to an image banner. (Note: Text taglines are prevalent in North America). Text taglines have several advantages and disadvantages: Advantages: Most consumers are unfamiliar with image banners...
- Minimum qualitative requirements for non-linear servicesUnder the updated TV without Frontiers directive, all audiovisual advertising, whatever medium is used to deliver it, would have to meet basic requirements, already known for traditional TV broadcasting, including an obligation to identify the advert...
- Creative Design PrinciplesMobile advertising does not require any particular design principles and style guides. Existing general guidelines should apply to Mobile Web sites containing image banners, as well as to Mobile Web sites that users reach via links in image banners (...
- Mobile WebThe MMA’s Mobile Advertising Guidelines provide recommenda-tions for the ad units broadly used in mobile advertising. This section focuses on the advertising units currently used in the Mobile Web. The guidelines provide recommendations for gra.
- Promoting competitivenessThe new Television without Frontiers directive would support the use of new forms of advertising. Split-screen, virtual advertising, mini-spots and interactive advertising would all be permitted by the proposed new directive, which also clarifies...
- Automatic resizing of Mobile Web banners adsSome publishers and ad-serving solutions provide this capability, where the ad creative is re-sized on the fy in order to match the mobile phone’s screen size and capabilities. In order to optimize the banner creative, the MMA recommends that t.
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