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Latest Blog Posts for Advertising x

  • Simpler and more flexible rules for linear services
    on Feb 13, 2009 in Advertising linear services Simpler
    The update  of the TV without Frontiers directive would remove quantitative limits on advertising and greatly simplify the rules on inserting advertisements in TV programmes.  The  current three-hours-per-day limit  on advertising would  be drop...
  • MMS Advertising Creative Technical Specifcations
    on Feb 13, 2009 in Advertising MMS Specifcations Technical
    MMS  is  an  attractive  vehicle  for mobile  advertising  because it provides  a variety of  rich media experiences  for  increasing an  ad’s  effectiveness. Another  beneft  is  that  unlike  the Mobile Web,  this media  r.
  • Dimensions
    on Feb 13, 2009 in Advertising Dimensions
    The recommended Mobile Web banner ad widths are 120,168, 216 and 300 pixels. An  analysis of mobile phones across multiple markets  found  that most  screens  fall  into one of those four widths. Providing set widths for banner creative has sev...
  • Text Taglines
    on Feb 13, 2009 in Advertising Taglines Text
    Text taglines are an optional  feature that can be added to an image banner. (Note: Text taglines are prevalent in North America). Text taglines have several advantages and disadvantages: Advantages: Most consumers are unfamiliar with image banners...
  • Minimum qualitative requirements for non-linear servicesUnder the updated TV without Frontiers directive, all audiovisual advertising, whatever medium is used to deliver it, would have to meet basic requirements, already known for traditional TV broadcasting, including an obligation to identify the advert...
  • Creative Design Principles
    on Feb 13, 2009 in Advertising Design Principles
    Mobile advertising does not require any particular design principles and style guides. Existing general guidelines should apply to Mobile Web sites containing image banners, as well as to Mobile Web sites that users reach via links in image banners (...
  • Mobile Web
    on Feb 13, 2009 in Advertising Mobile Web
    The MMA’s Mobile Advertising Guidelines provide recommenda-tions for the ad units broadly used in mobile advertising. This section focuses on the advertising units currently used in the Mobile Web. The guidelines provide recommendations for gra.
  • Promoting competitivenessThe new Television without Frontiers directive would support  the use of new  forms of advertising. Split-screen, virtual advertising, mini-spots and interactive advertising would all be permitted by the proposed new directive, which also clarifies...
  • Automatic resizing of Mobile Web banners ads
    on Feb 13, 2009 in Advertising ads banners Mobile Web
    Some publishers and ad-serving solutions provide this capability, where the ad creative is re-sized on the fy in order to match the mobile phone’s screen size and capabilities. In order to optimize the banner creative, the MMA recommends that t.
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