Latest Blog Posts for Business Services

• Brand Strategy
  on Feb 15, 2009 in Business Services Brand Strategy
  What is a brand?  Is it a logo?  A name or slogan?  A graphic design or color scheme? Your brand is the entire experience your prospects and customers have with your company.  It’s what you stand for, a promise you make, and the personality.
• Competitive Positioning
  on Feb 15, 2009 in Business Services Competitive Positioning
  What sets your product, service and company apart from your competitors?  What value do you provide and how is it different than the alternatives? Competitive positioning is about defining how you’ll “differentiate” your off
• Marketing Campaigns
  on Feb 15, 2009 in Business Services Campaigns Marketing
  In many B2B companies, a sales team is the primary method for reaching out to the market.  Salespeople call prospects and customers, but they can only do so much in a day.  Marketing campaigns can dramatically increase your reach. A marketing campa...
• Pricing
  on Feb 15, 2009 in Business Services Pricing
  Price is one of the classic “4 Ps” of marketing (product, price, place, promotion).  Yet in many B2B companies, marketers aren’t necessarily involved in pricing strategy. Pricing is a complex subject - there are many factors
• Naming
  on Feb 15, 2009 in Business Services Naming
  How important is the name of your product, service or company?  It depends on your industry, the amount of time you’ve been in business, your competitors and how you want to position yourself in the market. Your name is an extension of your br.
• Messaging
  on Feb 15, 2009 in Business Services Messaging
  How do you respond when someone asks “what does your company do?”  Do all your team members answer the same way?  And is your response compelling so the listener wants to learn more, or do you sound like everyone else? “Mes
• Marketing Plan & Budget
  on Feb 15, 2009 in Business Services Budget Marketing Plan
  Most businesspeople agree that good planning is essential for success.  Even so, it’s surprising how many companies don’t create a thorough plan to generate and manage their customers. A marketing plan is a detailed roadmap that outli
• Key concepts & steps
  on Feb 15, 2009 in Business Services concepts Key steps
  Before you begin You can evaluate a new distribution channel or improve your channel marketing management at any time.  It’s especially important to think about distribution when you’re going after a new customer segment, releasing a
• Corporate Identity
  on Feb 15, 2009 in Business Services Corporate Identity
  When was the last time someone gave you a fantastic business card?  Did you turn it over and look at it closely?  Did you comment on it?  And did you generate some sort of impression of that person and company? Corporate identity is an extension o...
• Distribution Channels
  on Feb 15, 2009 in Business Services Channels Distribution
  How do you sell to your end-users?  Do you use a direct sales team?  Resellers?  A catalog or website? Distribution channels are the pathways that companies use to sell their products to end-users. B2B companies can sell through a single channel o...

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