Latest Blog Posts for Affect Selling

• Guarantee Blindness
  on Oct 28, 2012 in Copywriting Landing Pages Marketing Advertising Complaints Differentiation Expectations Guarantees Trust
  Do you offer a "30-day money-back" or "100% satisfaction" guarantee? As great as those sound, they’re just not as effective as they used to be. People don't notice standard guarantees anymore. They’ve got guarantee blindness. One of the...
• Focus Points
  on Sep 12, 2012 in Landing Pages Marketing Online Marketing Focus Points
  When visitors come to your site, you need to give them something to focus on. If nothing on the page captures their attention, the page looks unfinished and amateurish, at best. And your visitors leave. Sure, you need to grab their attention...
• White House Landing Page – Video Critique
  on Jul 12, 2012 in Call to Action Chain of Marketing Copywriting Customer Profiles Email Marketing Landing Pages Marketing Online Marketing Headlines Trust
  The White House landing page is the page you see when you visit their site (for the first time). They use a so-called welcome gate to direct new visitors to the landing page. The idea is to get people to join their emailing list, which is a very c...
• 5 Tips for Great Telephone Customer Service
  on Jul 5, 2012 in Company Culture Employees Success Principles Customer Service
  This is a guest post by Nick Lewis. In a previous life I spent a long time as a telephone based customer service representative. It was a very informative experience, and one I'm reminded of every time I call a call centre or receive calls, war...
• Nokia Jumped into a Well – Are You Following?
  on Jun 27, 2012 in Chain of Marketing Company Concept Company Culture Framework of Marketing Leadership Marketing Planning Strategy Success Principles Technology Branding Differentiation Expectations Fascination Presentation
  A couple of weeks ago Nokia announced they'll cut 10 000 jobs. Nokia used to be the market leader. Nokia used to be the innovation leader. Nokia used to be the quality leader. Now Nokia's marketing strategy is a prime example of poor marketing...
• Landing Page Video Tutorial – How to Build Opt In Landing Pages
  on Jun 18, 2012 in Copywriting Landing Pages Marketing Online Marketing Blogging
  Landing pages are the most effective way to get visitors to take a specific action. Opt in landing pages try to get people to opt in to an emailing list. And if done well, they can do that very, very effectively. But most opt in landing pages a...
• How to Attract More Customers – Video Interview with Dov Gordon
  on Jun 11, 2012 in Call to Action Chain of Marketing Content Marketing Customer Profiles Framework of Marketing Interviews Marketing Advertising Differentiation Dov Gordon Engagement Memorability Starting a Business
  The chain of marketing starts with attracting customers. And that's exactly what Dov Gordon helps businesses do. Dov Gordon is a respected marketing consultant whom even other marketing experts go to for advice. If you don't know him already, you...
• 3 Common Beliefs that Will Ruin Your Business
  on Jun 5, 2012 in Chain of Marketing Company Concept Framework of Marketing Marketing Planning Strategy Success Principles Technology
  Your business doesn't mind if you believe in Santa. Not even if you wait for his flying sleight every Christmas with a cup of milk and cookies ready for him. Your business doesn't mind if you're Christian, Jewish, Zen Buddhist, Muslim, or Hindu...
• How to Use Webinars Effectively – Video Interview with Tom Treanor
  on May 31, 2012 in Chain of Marketing Content Marketing Interviews Marketing Online Marketing Blogging Differentiation Engagement Webinars
  Have you attended a webinar that didn't impress you? Or have you always bought whatever they sold? Most people don't know how to use webinars effectively to create leads and sales. Well, "most" people don't even know what a webinar is. How to pick...
• How to Use Webinars Effectively – Video Interview with Tom Treanor
  on May 31, 2012 in Chain of Marketing Content Marketing Interviews Marketing Online Marketing Blogging Differentiation Engagement Webinars
  Have you attended a webinar that didn't impress you? Or have you always bought whatever they sold? Most people don't know how to use webinars effectively to create leads and sales. Well, "most" people don't even know what a webinar is. How to p...

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