This blog will explore various aspects of marketing; branding, PR, social media, strategy, ethical implications, current events, and much more. This blog is intended to share ideas and knowledge, with as limited political bias as possible.

Owner: Jakob_Pallesen

Listed in: Marketing

Language: English

Tags: marketing, branding, culture, ethics, psychology

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Latest Blog Posts for Advertise-It

  • Applesoft
    on Sep 9, 2015
    While there's little doubt in my mind that Apple's new upgrades and features on the iPad Pro, iPhone 6S, and Apple TV were quite excellent today, I think there's something even more important that happened. When Phil Schiller introduced the first sof...
  • The Price of a Movie
    on Sep 4, 2015
    I recently went to the movies. It was a $5 Tuesday deal. Even movies that have been on the big screens for weeks attract a nice audience with the $5 deal. It’s no secret that movie theaters make most of their profits from the concession stand. That...
  • brand or just the safe bet
    on Aug 20, 2015
    Do people still buy Apple products because of the brand appeal? The coolness factor of owning one of the sleekest design-tech products on the market?The iPod clearly won many customers because of design and brand. So did the iPhone, iPad, and the Mac...
  • Bring the Crowd
    on Aug 18, 2015
    Crowdfunding has now been around for a while, but it is still not fully clear why some projects reach massive levels of success while others fail before they're even launched. Some of the obvious reasons for success include “coolness” of the proj...
  • Personal vs professional branding
    on Jun 22, 2015
    One of the amazing things about social media tools is that they can combine the personal with the professional. This is fantastic for entrepreneurs! Small business owners and entrepreneurs can create and foster their community by leveraging both thei...
  • Let's not forget...
    on Mar 30, 2015
    Traditional MarketingI came across this short article about the power and value of traditional marketing tools. While the online world has become increasingly important in a well-crafted marketing campaign, it’s easy to forget that most of us still...
  • The Psychology of App Design
    on Mar 17, 2015
    I recently came across this article about how app developers and designers are implementing concepts from psychology to improve the user experience. These concepts are not new to most people marketing, but seeing them implemented in app design is pro...
  • Startup Weekend
    on Mar 16, 2015
    Two days ago I stood on a small stage in front of 30-40 people, including three judges, and pitched a business idea. What made this pitch different was what had happened in the 54 hours leading up to it. It was a Google Startup Weekend pitch!&nb...
  • on Feb 28, 2015
    Back in blogging business.I recently came across a great blog and podcast by James Altucher. He seemed like an odd-ball. But that's what got me interested. Odd-balls are great because they tend to throw new perspectives on old matters.Check out his w...
  • Why Do You Buy?
    on Dec 6, 2011
    A subject that has been written and talked about extensively, directly and indirectly, is the psychology of consumer behavior. Books such as Buyology (Lindstrom) and Influence (CIaldini) attempt to answer some aspects of why we buy and how we can inc...
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