Latest Blog Posts for Search Engine Expert's Blog

• Auto Parts Ecommerce Shipping Policies – Best Practices
  on May 27, 2014 in Ecommerce auto parts best practices ecommerce fundamentals shipping
  In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping policies,” shipping cos...
• Web Analytics 101 – What You Must, Should, and Could Be Tracking
  on May 19, 2014 in Analytics auto parts call tracking fundamentals Google Analytics online marketing tracking
  The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs to failing to use...
• Contest Gives You a Chance to Kick-Start Your Auto Writing Career
  on May 14, 2014 in News automotive writing become a writer contest writer writing
  Do you have dreams of being a featured writer on an auto site? An exciting new contest by CarNewsCafe.com is giving you the chance to show what you’re made of. CarNewsCafe.com is looking for articles on virtually anything automotive related —...
• Ecommerce SEO is Really Just Marketing – Great slideshare Presentation
  on May 12, 2014 in SEO
  When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting...
• The Great “Goal Setting” Lie
  on May 9, 2014 in Spork Marketing daily process goal setting
  I’m going to take a break from marketing and talk about something sort of personal – specifically, why I believe that a lot of advice about “Goal Setting” is incorrect. If you’re not interested in my thoughts on goal se...
• What’s The Difference Between SEO and PPC?
  on May 3, 2013 in Advertising SEO difference between seo and ppc ppc vs seo
  Here’s a basic question that a lot of people have for us: What’s the difference between SEO and PPC? First, the basics: PPC advertising is used to make your business appear in the green search results. SEO is about making your business ap...
• Sorezki Linkr Review
  on Sep 24, 2012 in Internet Marketing Tools SEO linkbuilding linkr review sorezki tool
  I can’t remember exactly where I found out about Sorezki Linkr, but at first blush it seemed like the ideal tool for a small SEO firm like ours. Promising to place “high quality” links using professional link builders, Linkr appeare...
• Sorezki Linkr Review
  on Sep 24, 2012 in Internet Marketing Tools SEO linkbuilding linkr review sorezki tool
  UPDATE 10-16-12: Dana Raam at Sorezki has contacted me with some notes about our review. Read what she had to say after the jump. I can’t remember exactly where I found out about Sorezki Linkr, but at first blush it seemed like the ideal tool f...
• My Standard Worpdress Troubleshooting Process
  on Aug 27, 2012 in Web Design help problems tips troubleshooting WordPress
  I keep reading that WordPress is the most popular content management system (CMS) in the world, and while that stat isn’t too important by itself, it means that there are a very large number of plugins, code snippets, etc. available. Of cours...
• My Standard Worpdress Troubleshooting Process
  on Aug 27, 2012 in Web Design help problems tips troubleshooting WordPress
  I keep reading that WordPress is the most popular content management system (CMS) in the world, and while that stat isn’t too important by itself, it means that there are a very large number of plugins, code snippets, etc. available. Of cours...

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