Latest Blog Posts for New Media and Marketing

• Customer centricity is an essential part of any brand
  on May 14, 2016 in Consumers & consumer behavior Contrarian point of view Customer Centric
  Al Ries writes “what wins in marketing today? The conventional wisdom is “customer centricity.” As one pundit put it, “Connect with customers based on their behavior or where they are in their purchase or life cycle.” Bu...
• Wanted: Talented marketers
  on May 11, 2016 in Contrarian point of view Working in marketing
  Sometimes I think the whole marketing ecosystem is broken.  Outdated business magazines still are used as a soapbox for marketers who want to talk about themselves so they can become legends in their own minds.  Great marketing people are the ones...
• Social media is defined by users
  on May 10, 2016 in Social Media LinkedIn
  There is quite a discussion over at LinkedIn about the business social media platform.  Some people are saying that LinkedIn is RIP because posts are more general in nature and one woman even said that guys have been “hitting on her” via...
• What journalists want from PR people
  on May 9, 2016 in Marketing Innovation PR
  On an average day I probably get at least three press releases in my inbox and most of them go into the trash.  How can PR people ensure that press releases are read and how can you convince writers to cover your story? Press releases still have the...
• Stop trying to determine social media ROI
  on May 8, 2016 in Contrarian point of view ROI Social Media Social Media ROI
  Marketers are going to spend a lot of time and effort trying to determine the ROI of social media, when instead, they should just accept the fact that social media is an integral part of any brand marketing. Measuring social media is like trying to d...
• The consumer-brand relationship
  on May 7, 2016 in Consumers & consumer behavior Brand Experience
  Why do a lot of marketers believe that consumers actually want to have a relationship with their brand beyond the “purchase and deliver on your product”?  Is it because self proclaimed social media experts have sold them on the idea? h?
• 10 rules of content marketing
  on May 5, 2016 in Content Content marketing
  According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access o...
• 10 Ways to fix Yahoo!
  on May 3, 2016 in Contrarian point of view Yahoo
  Marissa Mayer has made a lot of bad decisions as CEO of Yahoo but the struggling web property can be salvaged and can even thrive if a CEO with vision and leadership takes charge.  Here is what I believe needs to be done to revitalize Yahoo.. 1ne: S...
• Bad product strategy from market leaders
  on Apr 30, 2016 in Brand Fail Amazon Apple
  Everyone thinks Apple walks on water, but it’s apparent that they are now feeling the full effects of Steve Jobs untimely departure.   First, let me say that I’m an Apple person. I have a MacBook Pro, MacBook Air, iMac, iPad and iPhone.
• Research comes with risks
  on Apr 28, 2016 in Bad Research Market Research
  All over the Internet you’re sure to find free reports, charts and graphs along with online media organizations trying to sell you research reports.  While some of these reports aren’t bad too many have holes big enough to drive a truck...

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