Opinions, analysis and speculation about copywriting, messaging strategy and digital marketing. In addition to discussing trends in digital marketing in general, I offer analyses of current sites in different functional categories.
Owner: marklaporta
Listed in: Business
Language: English
Tags: digital, advertising, marketing, copywriting, design
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Latest Blog Posts for speaking in clicks
- Essentially? Meaningless.In a common agency scenario, advertising creatives huddle with strategists and account directors with an intimate understanding of the client’s POV—to craft a presentation spelling out the Essence of a brand. My qualms with this process begin...
- Brand Essence? Essentially Redundant.In a common agency scenario, advertising creatives huddle with strategists and account directors with an intimate understanding of the client’s POV—to craft a presentation spelling out the Essence of a brand. My qualms with this process begin...
- Website Optimization: Beyond the Code. Behind the Words.If you’re engaged in digital marketing, I invite you to try a simple experiment. In a rare quiet moment, sit back, close your eyes and ask yourself if you actually like your branded website. That’s “like,” as in actively enjoy using i...
- Website Optimization: Beyond the Code. Behind the Words.If you’re engaged in digital marketing, I invite you to try a simple experiment. In a rare quiet moment, sit back, close your eyes and ask yourself if you actually like your branded website. That’s “like,” as in actively enjoy using i...
- Pharma Advertising and the Talisman of DoomDespite years of experience in the real world of stringent regulations, many pharma brand managers still believe their mission is to push the boundary of the permissible in an effort to promote a doubtful claim. So begins an exhausting round of creat...
- Pharma Advertising and the Talisman of DoomDespite years of experience in the real world of stringent regulations, many pharma brand managers still believe their mission is to push the boundary of the permissible in an effort to promote a doubtful claim. So begins an exhausting round of creat...
- Can’t Say No? Say What You Know.Look into the mission statement of many an ad agency, and you’ll find some kind of happy talk about “serving our clients.” In many instances, this boils down to demoting your business model from Consultant to Vendor. Now, maybe you...
- Can’t Say No? Say What You Know.Look into the mission statement of many an ad agency, and you’ll find some kind of happy talk about “serving our clients.” In many instances, this boils down to demoting your business model from Consultant to Vendor. Now, maybe you...
- Creativity Training. Exercises in Futility.on Oct 31, 2015 in Advertising Creative Development Digital Marketing corporate culture creativity seminarsDig into business journalism and you’ll find a celebration of creativity that’s always in full swing. But as you’ll discover, corporate America’s idea of creativity is a grotesque piece of ideological taxidermy. Instead of the...
- Creativity Training. Exercises in Futility.on Oct 31, 2015 in Advertising Creative Development Digital Marketing corporate culture creativity seminarsDig into business journalism and you’ll find a celebration of creativity that’s always in full swing. But as you’ll discover, corporate America’s idea of creativity is a grotesque piece of ideological taxidermy. Instead of the...
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