Latest Blog Posts for speaking in clicks

• Essentially? Meaningless.
  on Apr 24, 2016 in Advertising Copywriting Message Strategy brand essence brand purpose branding
  In a common agency scenario, advertising creatives huddle with strategists and account directors with an intimate understanding of the client’s POV—to craft a presentation spelling out the Essence of a brand. My qualms with this process begin...
• Brand Essence? Essentially Redundant.
  on Apr 24, 2016 in Advertising Copywriting Message Strategy brand essence brand purpose branding
  In a common agency scenario, advertising creatives huddle with strategists and account directors with an intimate understanding of the client’s POV—to craft a presentation spelling out the Essence of a brand. My qualms with this process begin...
• Website Optimization: Beyond the Code. Behind the Words.
  on Mar 26, 2016 in Message Strategy, Creative Development, Copywriting, Web Design, Digital Marketing, Advertising brand loyalty branding creative strategy digital marketing optimization Web design
  If you’re engaged in digital marketing, I invite you to try a simple experiment. In a rare quiet moment, sit back, close your eyes and ask yourself if you actually like your branded website. That’s “like,” as in actively enjoy using i...
• Website Optimization: Beyond the Code. Behind the Words.
  on Mar 26, 2016 in Message Strategy, Creative Development, Copywriting, Web Design, Digital Marketing, Advertising brand loyalty branding creative strategy digital marketing optimization Web design
  If you’re engaged in digital marketing, I invite you to try a simple experiment. In a rare quiet moment, sit back, close your eyes and ask yourself if you actually like your branded website. That’s “like,” as in actively enjoy using i...
• Pharma Advertising and the Talisman of Doom
  on Jan 31, 2016 in Advertising Copywriting Creative Development Digital Marketing Message Strategy pharmaceutical advertising
  Despite years of experience in the real world of stringent regulations, many pharma brand managers still believe their mission is to push the boundary of the permissible in an effort to promote a doubtful claim. So begins an exhausting round of creat...
• Pharma Advertising and the Talisman of Doom
  on Jan 31, 2016 in Advertising Copywriting Creative Development Digital Marketing Message Strategy pharmaceutical advertising
  Despite years of experience in the real world of stringent regulations, many pharma brand managers still believe their mission is to push the boundary of the permissible in an effort to promote a doubtful claim. So begins an exhausting round of creat...
• Can’t Say No? Say What You Know.
  on Dec 15, 2015 in Advertising Creative Development Message Strategy, Creative Development, Copywriting, Web Design, Digital Marketing, Advertising advertising client management creative presentation and evaluation
  Look into the mission statement of many an ad agency, and you’ll find some kind of happy talk about “serving our clients.” In many instances, this boils down to demoting your business model from Consultant to Vendor. Now, maybe you...
• Can’t Say No? Say What You Know.
  on Dec 15, 2015 in Advertising Creative Development Message Strategy, Creative Development, Copywriting, Web Design, Digital Marketing, Advertising advertising client management creative presentation and evaluation
  Look into the mission statement of many an ad agency, and you’ll find some kind of happy talk about “serving our clients.” In many instances, this boils down to demoting your business model from Consultant to Vendor. Now, maybe you...
• Creativity Training. Exercises in Futility.
  on Oct 31, 2015 in Advertising Creative Development Digital Marketing corporate culture creativity seminars
  Dig into business journalism and you’ll find a celebration of creativity that’s always in full swing. But as you’ll discover, corporate America’s idea of creativity is a grotesque piece of ideological taxidermy. Instead of the...
• Creativity Training. Exercises in Futility.
  on Oct 31, 2015 in Advertising Creative Development Digital Marketing corporate culture creativity seminars
  Dig into business journalism and you’ll find a celebration of creativity that’s always in full swing. But as you’ll discover, corporate America’s idea of creativity is a grotesque piece of ideological taxidermy. Instead of the...

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