Latest Blog Posts for Analyst Insights

• 3 ways your small business can become smarter with phone data
  on Sep 4, 2013
  Just about every business receives inbound phone calls. If it is not then there could be something going very, very wrong. Even in the digital world of lead forms, online purchases, and chat sessions, inbound calls remains a critical channel for resp...
• Why you need to analyze your SMB's merchandise returns while being transparent about it
  on Aug 15, 2013
  A recent AP report brings to light how big retailers are using merchandise return data to reduce the costs associated with fraud. For years retailers have been analyzing data on merchandise returns to identify patterns of fraudulent activity. I know...
• What can SMBs learn from Google's Chromecast? Answer: a lot.
  on Aug 5, 2013
  Recently, Google made some noise with the introduction of its latest product, Chromecast, in the marketplace. What is Chromecast? On the surface it is Google's answer to established players in the streaming TV business such as Apple and Roku. Chromec...
• Want to make your small business more analytical? Start from the inside.
  on Aug 5, 2013
  It is hard to escape the tidal wave of news about big data and analytics. After reading the headlines it does not take one long to realize that data and analysis are becoming increasingly important for businesses, non-profits and governments. However...
• Analysis Without Data? What It Means To Be Analytically-Informed
  on Jul 31, 2013
  I recently submitted a post on Google+ regarding the tug-of-war between data and instinct to make business decisions and how both are necessary in the right balance within organizations. A discussion ensued and commenters brought up a great point th...
• Are You Hiring An Analyst Or A Glorified Data Gatherer?
  on Jul 31, 2013
  A look at job boards shows there are quite a few opportunities for analysts. Even in India analytics is gaining increasing focus. If demand for analytics courses is growing there, then you can bet it is being driven by demand in the U.s. The opportun...
• Crossing the Great Divide: 77% of Marketers Believe Historical Customer Data Improves ROI But Only 21% Use It
  on Jul 29, 2013
  In an article from Forbes an interesting study conducted by Adobe is referenced, stating that: ...77% of marketers surveyed believe data on customer purchase histories can improve marketing ROI, yet only 21% actually use it. Likewise, 88% believe be...
• How Express Scripts Is Using Big Data Analytics To Improve Performance
  on Jul 26, 2013
  A recent article from itWorldCanada discusses some success stories in big data analytics. A notable one comes from the prescription benefits provider Express Scrpits Inc. Notable in that the provider happens to be my prescription provider and notable...
• Hump Day Humor: Taking Online Analytics Offline
  on Jul 24, 2013
  Google Plus One...
• NSA vs Experian: When Does Big Data Cross The Line?
  on Jul 23, 2013
  Spoiler alert: I have no answer. I am writing this article to broach the topic of data in our society. One of the questions I have is whether people look at the public use of data differently than the private use of it. Is it okay for the government...

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