on Nov 2, 2009Do you ping.fm? It allows you to update your status on all your social media with one fell swoop!

Where to Find Stories in Your Business That Will Get You Media Attention
on Oct 29, 2009 in Storytelling customers employees PR firm reporter small business stories story (Second in a series.) When clients hire us to promote their business, they usually have the idea that we’ll be able to convince not only the local newspaper, but also the New York Times and USA Today that their small business is worthy of a 20-inch...

Storytelling: The Best Way to Connect With Customers and Prospects
on Oct 23, 2009 in Storytelling Aristotle customers Garrison Keillor media attention Paul Harvey prospects story story arc storytelling (First in a series) If you have a child (or have ever been one!) you know how mesmerized they are with stories. I remember begging my dad for a story, and he was great at entertaining my brother and me, while making them up as he went along. A hu...

How Focusing on Your Customer’s Pain Helps Overcome Price Objections
on Oct 12, 2009 in Sales (Last in a series on sales.) When I was growing up in the late 60s and early 70s, my mom worked in a sock factory in North Carolina. On some days, she put labels on the socks identifying them as government orders to be shipped to soldiers in Vietnam.

The Secret of All Sales and Business Success – Do This and You Don’t Have to Worry About Closing the Sale Ever Again
on Oct 5, 2009 in Sales (Second in a series on sales success.) Here’s the secret of successful businesses: Become a shrink. I don’t mean you need a sheepskin, but you must learn to care about people’s problems and needs and effectively respond to them. So how do you d...

Why You’re Not Selling as Much as You Would Like (Is Anyone?)
on Oct 3, 2009 in Sales (First of a series on sales) When Saturday Night Live spoofs former President Bill Clinton, they’ll frequently use one of his most famous lines, “I feel your pain.” Recently I attended a workshop at my local Chamber on how to close a sale, whic...

23 Surefire Ways to Market Yourself as an Expert
on Sep 24, 2009 in Marketing expert marketing presskit24-7 Publicity Hound speak write The Internet has made this the Golden Age of marketing. The Internet has made it possible for you to become recognized an expert not only in your own backyard, but just as easily on the national or international stage. Because of the Web, the world i...

Five reasons you MUST have a picture on your social media profile – especially if you’re in business
on Sep 12, 2009I’m amazed at the number of people who still don’t have their pictures on their Facebook, LinkedIn, Twitter or other social media accounts. You don’t just need a picture; you need a GREAT picture – preferably one that communicates who you are...

Blogging is an exercise in consistency and hard work
on Sep 6, 2009 in Blogging blog blogging exercise The problem with missing a few times when you would normally post on your blog is that those few times so easily turn into a few weeks. Just like exercise, you miss it at first. But then, you get used to not having it, and then it takes a lot of effo...

How to Earn Visibility for Your Business by Holding a Drawing on Twitter
on Jul 4, 2009 in Social Media business promote Tweetaways Tweetaways.com Tweetlater Tweetlater.com tweets Twitter visibility I’ve been on Twitter for some time, but I’m just now starting to realize the power that it has to promote a business. What I’m learning is that most of the power is in the Twitter tools. Just having an account and posting a few tweets a day isn...