Latest Blog Posts for Beelines: Breakthrough PR Buzz for Small Business Success

• For the Birds: What I Learned From Robins About Decision-Making
  on Apr 27, 2010 in Decision-making birds Blink eggs Malcolm Gladwell marketing nest robins
  On Saturday I discovered a melon-sized bird’s nest hidden in the rhododendron. So that’s what those robins had been up to I had seen hanging around the deck several months ago! Neither seeing nor hearing any birds nearby, I pulled the branches ba...
• Six Things the Erma Bombeck Writers Workshop Taught Me About Why You Should LOL in Your Business
  on Apr 21, 2010 in Humor 8 Simple Rules for Dating my Teenage Daughter Bill Scheft Bruce Cameron Erma Bombeck Erma Bombeck Writers Workshop Fox & Friends Gail Collins humor Loretta LaRoche Steve Doocy
  I had the good fortune last week to attend the largest humor-writing workshop in the country, the Erma Bombeck Writers Workshop. There was a lot said about how the business end of selling your humor writing, but – as far as I know – nothing was s...
• Get Your Business Planted in the Front Yard of Your Customers’ Brains
  on Apr 10, 2010 in General PR cherry trees corporate social responsibility csr events Lytle Law
  The cherry trees and dogwoods are blooming so brilliantly along one street in my city that I feel like a bride going down the aisle when I drive through the middle of them. That got me thinking. I don’t notice these trees any other time of the year...
• How to Buzz Your Image, Name Your Own Price for Radio Promotion, Support Public Radio and Write it Off on Your Taxes
  on Mar 30, 2010 in Public Relations Michelle Morris Neal Conan NPR PBS public broadcasting Terri Gross WHRO WHRV
  Ah, glorious spring. Flowers are blooming, the shorts are coming out of the drawers, and public radio is interrupting your favorite drive-time shows every 15 minutes with those annoying fund drive announcements. But if you are a PBS and NPR junkie, y...
• Why I Love PR: A Sentimental Look at My (First) Three Decades in the Field
  on Mar 29, 2010 in Public Relations PR public relations
  Running is a great time to get in touch with things that you don’t ordinarily think about. Like why you do what you do for a living. Just yesterday I was thinking about my career trajectory, and how I started as a journalist. I was in J-school at t...
• Facebook Study Shows That Fan Pages Bring Sweet Rewards
  on Mar 10, 2010 in Facebook Dessert Gallery Facebook. study Harvard Business Review
  When the talk turns to social media, soon somebody say they don't care to hear about what somebody ate for breakfast. The fans of Dessert Gallery, a popular Houston-based bakery and café chain, are delighted that their Facebook fans are talking abou...
• From the Shankman Files: What Happens When Your Offline Behavior Doesn’t Match Your Online Persona
  on Mar 7, 2010 in Credibility C&D letter cease and desist HARO Help A Reporter Out Peter Shankman PRManna.com Ryan Waggoner
  “It is better to be feared than loved, if you cannot be both.” – Machiavelli The blogosphere has not been so adoring of Peter Shankman over the past week. It seems that others have experienced the same unfriendly side of the social media darlin...
• Fish Where the Fish Are – And That’s at Facebook
  on Feb 17, 2010 in Social Media Facebook Google inbound marketing outbound marketing social media traditional marketing Yahoo!
  Businesspeople constantly tell me that they don’t have time to “do” social media. I get that, believe me. But with “inbound” or attraction marketing costing 60 percent less than “outbound” or interruption marketing – otherwise known a...
• What Small Businesses and Non-Profits Can Learn From the Toyota, John Edwards and Tiger Woods PR Debacles: Take Two Aspirin and Call Tylenol in the Morning.
  on Feb 5, 2010 in Crisis Communications John Edwards Tiger Woods Toyota Tylenol
  It’s amazing to me when -- over and over – companies, politicians and celebrities convince themselves that they will get away with doing the wrong thing by covering up the truth with lies and excuses. A month ago, it was Tiger. Last week, it was...
• How to Successfully Develop a Media Pitch for Your Small Business Story
  on Dec 28, 2009 in Media Relations angles editorial calendars enterprise stories media newspapers newsworthy pitch reporter story

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