The term FMOT (First Moment of Truth) is used to define the first interaction between the shopper’s and a product on a store’s shelf. This moment is the most important marketing opportunities for a brand.
Like it Owner: 
mediamosaic
Listed in: Business
Language: English
Tags: winning the zero moment of truth
Site Statistics
Unique Visitors Today:
0
Page Views Today:
0
Unique Visitors this Week:
0
Page Views this Week:
0
Unique Visitors this Month:
0
Page Views this Month:
0
Total Unique Visitors:
0
Total Page Views:
0
Total Hits Out:
46
Loading Comments...
Comments
{ds_PageTotalItemCount} commentcomments
{pvComments::date}
{pvComments::comment}
