Dalda-Revival of a Brand! on Nov 17, 2009 in Marketing cooking dalda FMCG HUL oils Dalda has been a big brand in india from past 7 decades.Dalda was a brand of vanaspati ‘ghee’.A vanaspati is basically mixture of vegetable oils that have been converted to solid form by the addition of hydrogen. Dalda was basically used...
Videocon d2h-A Branding Puzzle ! on Nov 12, 2009 in Marketing big tv Branding d2h DTH LCD TATA SKY TV Videocon Few days back Videocon entered the DTH market.It was on the cards from long time.People were speculating about it from the time Videocon had repositioned itself. From few days Videocon had been giving print ads about the new service.Now some points t...
Mahindra Scooters-Rodeo,Duro,Flyte or Just Different Positioning ? on Nov 8, 2009 in Marketing A-Star Bipasha Basu Duro Flyte Kinetic Line Filling M&M Mahindra Maruti Positioning Ritz Rodeo Scooter Swift Wagon R From past few days we have been seeing ads of Mahindra scooters on TV.Initially it was Rodeo then came Duro. Mahindra 2 Wheelers(Business Unit) has 3 products in its stable.Flyte being the third apart from the above two. Mahindra had actually acquire...
Royal Enfield Bullet-The Indian Cult ? on Nov 5, 2009 in Marketing bikes Bullet Enfield Harley Davidson motorcycle punjab Royal Enfield People talk a lot about Harley Davidson and how big it is as a Cult brand.I have seen and read case studies on it in my course.But whenever i read about Harley,one brand related to India comes to my mind i.e. Bullet motorcycles from Royal Enfield. Ro...
Bajaj Auto-Hamara Bajaj to Distinctly Ahead ! on Nov 2, 2009 in Marketing bajaj brand heritage definitely male distinctly ahead hamara bajaj pulsar repositioning volkswagen Bajaj is one brand which is known by any single person living in India.Its brand awareness can only be matched by the likes of TATA,Maruti etc. Every indian belonging to any class or group knows about bajaj.Bajaj has a heritage which has served gen...
FIAT-The Curious Case In India ! on Oct 30, 2009 in Marketing FIAT FIAT 1100 india Mumbai PAL Premier Automobiles Limited Premier Padmini Punto TATA Motors TAXI Yuvraj Singh FIAT is the 6th largest car maker in the world.Its based in Italy.Its a brand that is well known around the world.Its present in many countries including India. FIAT has had a very strange relationship with India.We all do remember the Premier Padmin...
ZooZoo in my Home-The new Customer Connect ? on Oct 27, 2009 in Marketing Airtel Customer mobile shopper stop shopper stop vodafone zoo merchandize TATA telecom vodafone zoozoo ZooZoo merchandise The Vodafone ZooZoos have become part of our lives in one way or the other.We keep seeing them on TV, Facebook or hoardings etc.But now get ready to see them on your T-Shirts,Mugs,beds,accessories and even bathrooms. Vodafone and Shopper Stop have l...
PC vs MAC ! The War continues post Windows 7 ! on Oct 23, 2009 in Marketing apple leopard MAC microsoft operating system OS PC vista Windows 7 windows Vista Windows XP Finally the much awaited Windows 7 is out.The reviews are good,ratings are high.Microsoft didn’t leave any stone unturned for the BIG launch.There were ads,conferences,free copies for developers etc etc Lets have a look at this commercial of...
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