Latest Blog Posts for bCRAZER

• How REPETITION, REDUNDANCY & RHETORICAL questions make sense?
  on Mar 19, 2014 in Marketing advertising arguments consumer familiarity factor multiple quetions repetition rhetorical
  Repetition and Redundancy—The Familiarity Factor: The aim of all advertising is to create marginal differences in consumer attitudes and perceptions. Through repetition, these small differences can build into larger differences, and can often tip t...
• How to make others to DO SOMETHING COMPLICATED?!
  on Mar 18, 2014 in Influence Motivation business management desire flow state make people mastery motivate
  When you want people to do something complicated something that requires learning new skills or gaining a new body of knowledge, use the desire for mastery. If not, then reinforcements may be the better option. To get people to do stuff over the long...
• Working with TRICKS OF THE MIND
  on Mar 18, 2014 in Effectiveness & Communication Influence Motivation bias business management cognitive confirmation bias credible decisions dissonance illusions power of numbers tricks
  Cognitive illusions, when you see, hear something and the brain think different and vice versa. Our System 1 (automatic) almost always trumps our System 2 (logics). Basically our brains are lazy. They don’t want to work hard. How to work, understa...
• How to use CARROTS & STICKS motivational behavior?
  on Mar 18, 2014 in Motivation behavior business management effective reward to do stuff
  CARROTS AND STICKS – reward the behavior you want and ignore the behavior you don’t want. It’s not enough to just give a reward. You need to decide which type of schedule to use if you want the reward to be effective in getting people to do stu...
• How we can influence with POWER of STORIES
  on Mar 11, 2014 in Effectiveness & Communication Influence anchor behavior communication influence persona power success
  Self stories, or personas, exert a powerful influence on our decisions and actions. We actually have more than one persona. There are different personas for different aspects of life in relation to others. (For example, persona – as a husband o...

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