Latest Blog Posts for Common Sense Business Advice

• All The Lies They Told You in Business School
  on Feb 23, 2016 in Analytics Consulting Human Resources Marketing Operations Sales Strategy Technology
  I was recently pondering about how little students actually learn in school. I assume this is one of the reasons why so many managers are so ill equipped to make good business decisions. I am absolutely not saying people should not go to co...
• Why Do Businesses Ignore Brand Loyalty?
  on Feb 16, 2016 in Marketing Operations Sales Strategy
  My husband and I got into a conversation today about a city very loyal to my heart, Nashville, Tennessee. It is where I got my bachelors and masters degree and lived for 6 years. While working through college, I worked on the General Jackson Riverboa...
• Super Bowl Ad Spending is a Giant Waste
  on Feb 16, 2016 in Analytics Marketing Sales Strategy
  For 2016, super bowl ads are expected to cost $5 million for a single, 30-second spot. That amount does not include the vast amounts of money spent to produce the ads (video production, celebrity endorsements, etc). Most of these ads are aimed at bei...
• Run Away from Retreats
  on Feb 16, 2016 in Human Resources Strategy
  The work environment is so riddled with distractions and actual work that a common business solution is the retreat.  So, what is a retreat?  Let's start with the definition.Full Definition of retreat (From Merriam-Webster)   ...
• Every Business of Every Type Should Keep a Blog
  on Feb 16, 2016 in Analytics Marketing Sales Strategy Technology
  Every business should blog daily. Why? Stats for you:When it comes to all media, here is how Americans spend their time:I'm not going to go through the details here, but TV advertising does not make sense (even though it represents 55% of American's...
• Toxic Employees: Their Cost and What to Do About Them
  on Feb 16, 2016 in Consulting Human Resources Operations Strategy
  Toxic employees, particularly toxic managers, can be detrimental to a company. An insightful study came out in Harvard Business Review in December 2015. Some of the highlights follow as well as our suggestions for avoiding the toxic employee.The HBR...
• Never Believe a Research Study
  on Feb 16, 2016 in Analytics Consulting Human Resources Marketing Operations Sales Strategy Technology
  We cite a lot of "studies" on this blog. Everyone loves a percentage, a study, a finding. We get these findings or this data and think we understand how the world works. Unfortunately, and I really hate to break it to you, you really can't trust a st...
• For the Love of Goals
  on Jan 4, 2016 in Operations Strategy
  Companies have different methods and timelines for goal setting. They also use different methods to measure the goals.  Many companies find some time of the year to write out their news goals, maybe at the beginning of the new year. But, much li...
• Should You Hire a Sales Trainer?
  on Dec 18, 2015 in Consulting Sales
  After the right candidates are selected in the hiring process, regardless of the skills that they walk in the door with, new employees should be trained. Then, training should be continued throughout their career as customers, products, technologies,...
• Managing through Fear
  on Jun 20, 2014 in Human Resources Operations
  The definition of fear may include when your personal security or pain is threatened, you are concern about a future specific unpleasant event, or you have a perceived loss of safety.  How many situations do people face at work which fall into t...

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