It's 100, Way to go STRATEGYAAN
on Dec 25, 2008Dear Readers,It gives me immense pleasure to announce that this is the 100th post of STRATEGYAAN. A blog which started on Feb 2007 succeeded in gathering a religious group of readers who not only enjoys BLOGGING but every bit of STRATEGYAAN. STRATEGY...

Laws of BRANDING a CONSULTANCY
on Dec 19, 2008Most consultancies are good at selling, but not at branding. In other words, they do a very good job of rounding up prospects and making presentations to sell their services. On the contrary, they do an abysmal job of branding. To build a brand, Cons...

CONSULTANCY PRACTICE
on Nov 20, 2008In my earlier post, I have highlighted BCG’s approach to proprietary approach to consultancy. So, what exactly is a Consultancy Practice, how to build it, what are the key elements of this practice? Well, this post answers all such queries. Consult...

DIVERSITY: The new FORMULA for Business Opportunity
on Nov 10, 2008“Diversity” is the mantra for business and seen as an opportunity to cash in. Diversity drives innovation and not only that, it drives creativity too. A culture of diversity across functions helps business to strengthen the bottomline in terms of...

Building a PRACTICE:A Boston Consulting Group Approach
on Oct 26, 2008For a Consultancy firm, a good proprietary approach promises real and different benefits to the clients that hire the consultancy. It is easy to see the attraction of this for the consultancy as well- that is able to offer something that is uniquely...

DO’S and DON’TS of EVENT Management
on Sep 29, 2008Event Management is a tough task and can get on your nerves when the plan is not clear and precise. Here, I would be specifically highlighting Corporate Event Management. It could be in the form of seminars, workshops, or a cluster of miscellaneous e...

Reconceptualization of ACAP
on Sep 16, 2008If Firm 1 has a low efficiency factorcompared to Firm 2, it is still possible that Firm 2 may have a higher RACAP than Firm 1, in spite of Firm 1 having a higher PACAP. Firms that achieve or maintain a high RACAP-to-PACAP ratio would be well posit...