Latest Blog Posts for The Montana iP Trademark Blog

• The Importance of Language Checks for your new brand name
  on Sep 23, 2009
  The wonderful world of brand naming has brought us such overseas brand delights as KRAPP Swedish toilet paper, BUM potato crisps from Spain, TENDER NUTS chocolate bars from Slovakia, BONKA coffee (also from Spain), and POO tofu from Indonesia. The in...
• Clip-on OFF! is a Hit!
  on Jul 24, 2009
  Hot on the tails of the OW! range of portable sticking plasters (see 19 May post), another new product and more gratuitous trademarked exclamation marks hit the Montana iP Trademark blog. This time from SC Johnson, makers of the OFF! range of insect...
• Brand Creation: why you should use a trademark attorney - Part 3
  on Jul 20, 2009
  The Attorney’s RoleIn part 2 we looked at the main factors to take into account when looking at protecting your new brand name as a trademark. We now look at the main issues your trademark attorney should be involved with to assist you on your jour...
• Computertan Hoax fools thousands
  on Jul 16, 2009
  Bronze while you blog. Tan while you type. Its tanfastic.The sppof was launched by skin charity Sckin to raise awareness of the dangers of ultraviolet radiation. With over 2m hits worldwide, it seems to have worked.
• Brand Creation: why you should use a trademark attorney - Part 2
  on Jul 15, 2009 in brand strategy brand creation naming
  Brand names as trademarks: essential information.The thing is with brand naming is that whether you have taken six months, six weeks or just six hours to come up with a list of possible names for your new product or service, the amount of time invest...
• Brand Creation: why you should use a trademark attorney - Part 1
  on Jul 13, 2009 in brand strategy brand creation naming
  Establishing the Field of PlayTo the uninitiated, the task of finding a suitable name for a new product of service, or the name for a new company, is largely perceived as a creative process. In practice, it is vital that the process starts with estab...
• Advantages of a European Community Trademark
  on Jun 16, 2009 in Community Trademark CTM
  What is a Community Trademark?The European Union introduced the Community Trademark (or “CTM”) on 1 April 1996 to allow trademark owners to obtain protection for their marks as a single registration covering all EU Member States. A CTM is registe...
• Eight Reasons to Register Your Trademark
  on Jun 8, 2009 in trademark registration passing off trademark
  A trademark is potentially one of the most valuable assets a business can own since it is the principal means by which a company identifies itself, or its products and services to its customers and differentiates itself from its competitors. A tradem...
• Is this, like, a joke?
  on May 22, 2009 in teeth dental cleaning wine
  I would take a guess that most of you possess, or have at least encountered one or more of the virtual explosion of products available in 'wipe' format that have appeared over the last few years. From the original baby wipe to the various antiseptic...
• Marty Neumeier: Bridging the Distance Between Business Strategy and Design
  on May 20, 2009 in brand strategy Marty Neumeier design Brand Gap
  Here's a great presentation about brands and branding written by Neutron LLC's Marty Neumeier. It's a big slide deck but can be clicked through and read in only a few minutes. From a trademark perspective, it was refreshing to see, on slide 92, Mart...

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