Latest Blog Posts for Chris Spagnuolo's EdgeHopper

• Friday Freebies Vol. 5
  on Dec 5, 2008 in Friday Freebies
  Well, just 20 shopping days left until Christmas. But why wait until Christmas to treat yourself to a few freebies out there on the web. This week’s Friday Freebies include a webinar from one of my favorite people Garr Reynolds of Presentation..
• Bert Decker: You’ve Got to Be Believed to Be Heard
  on Dec 4, 2008 in News and Information Presentation Goodness
  I’ve never thought of myself as a natural speaker, but a few months ago, I had the opportunity to participate in an incredible coaching experiencing with some folks from Decker Communications in a class called Communicating to Influence. It rea.
• What United Airlines could learn from JAL
  on Dec 3, 2008 in Corporate Culture (or not) News and Information
  There was an amazing interview on CNN recently with Haruka Nishimatsu, the CEO of JAL, Japan Airlines. The interview could have been a primer on how to be an ethical CEO who cares about his people and his company more than he cares about his own comp...
• Conformity, innovation, and progress
  on Dec 2, 2008 in Agile Practices Corporate Culture (or not)
  In the 1950’s, Solomon Asch, conducted a series of experiments designed to understand the phenomenon we know as conformity. In his experiments, a group of participants were seated around a table and asked to examine a series of vertical lines.
• The Benjamin Experience: Not your average satisfaction gaurantee
  on Dec 1, 2008 in Corporate Culture (or not) Marketing and Branding Quality and Your Customers
  If you don’t sleep as well at The Benjamin Hotel as you do at home, Andy Labetti, General Manager for The Benjamin, will give you a free night’s stay. A good night’s sleep is non-negotiable. The Benjamin’s ‘Sleep Guarantee’ ensures that e...
• (RED)WIRE: Great music saves lives
  on Dec 1, 2008 in News and Information Presentation Goodness
  Today, World AIDS Day, MSN is celebrating the launch of (RED)WIRE, (RED)’s new digital music magazine designed to help eliminate AIDS in Africa. Some of the greatest artists on earth have contributed amazing songs to (RED)WIRE. To subscribe to..
• The Ten Best Books of 2008
  on Nov 28, 2008 in Friday Freebies News and Information
  Well, it’s officially the holiday shopping season, so, instead of the usual Friday Freebies, here is my list of my favorite business books (and a few non-business ones too) of 2008. Maybe you’ll find something here for your holiday wis
• What if: We all did presentations like Starbucks?
  on Nov 27, 2008 in Marketing and Branding News and Information Presentation Goodness Social Media
  Whether you drink Starbucks coffee or not, whether you agree with their business model or not, you have to admit that they’ve really nailed the art of communicating ideas and values using very simple presentation styles and dynamic, text-based..
• Beaujolais Nouveau: Edgecrafted wine
  on Nov 26, 2008 in Marketing and Branding
  Go to any wine shop this week and you are bound to find them announcing “Le Beaujolais Nouveau est arrivé” (”the Beaujolais Nouveau has arrived”). Step inside and you’ll find countless cases of colorfully
• Act like a startup
  on Nov 25, 2008 in Corporate Culture (or not)
  When you think about startup companies what comes to mind? Vision, focused vision. Energy, lots of energy. Small teams. No rules. The Beginner’s Mind. The Art of the Possible. Now, think about the huge, established, multinationals. What images..

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