The Importance of Content
on Nov 20, 2009 in Blog Marketing Data & Trends Marketing Best-Practices Observations Web 2.0 Weblogs It might seem counterintuitive at first, but it may be that one of the best marketing approaches might be producing content that isn't directly related to your company. "Zappos, for instance, operates blogs and posts third-party content about ev...

$99.44 per click
on Nov 18, 2009 in Blog Marketing eCommerce Email Marketing Marketing Best-Practices Search Engine Marketing Q309 is a valuable keyword - so valuable, in fact, that it's going for nearly a hundred dollars a click. The article on MediaPost.net mentions a few other high-priced keywords as well. If you're not familiar with the pay-per-click (PPC)...

Foursquare: a new approach to Social Media
on Nov 16, 2009 in Social Media Web 2.0 Web/Tech Here's an interesting new social networking service: Foursquare. In this article on nytimes.com, it's described as "planned serendipity." It's a pretty cool concept - apparently a user would be able to sign into foursquare.com, and he'd be...

Things are looking up.
on Nov 12, 2009 in Current Affairs Data & Trends New Jersey payroll firm ADP tracks job gain or loss by firms of different sizes, and they recently said that among companies with fewer than 50 employees, job losses are the smallest they've been since July of last year. And...

Grillovation
on Nov 10, 2009 in Motivators Observations ...

Twitter and Facebook to appear in Google results. Wow.
on Nov 5, 2009In case you haven't already heard, Twitter updates will appear in search results on Microsoft's Bing and Google's search engine. Additionally, Microsoft will soon incorporate Facebook status updates into its search.

Dedicate some web real estate to others. A great idea.
on Nov 3, 2009 in Current Affairs Social Media Web 2.0 The soup kitchen is a well-known symbol of volunteer opportunities - but of course there are countless other ways to help others. Publishers with a Purpose is an organization that's giving publishers the opportunity to volunteer something that's perh...

What is viral marketing, really?
on Oct 30, 2009 in A look into your future/ What's possible Data & Trends Marketing Best-Practices Motivators Observations Social Media Web 2.0 ...

Green Innovation
on Oct 25, 2009 in Motivators Observations ...

Judge rules craigslist is not pimping
on Oct 23, 2009 in Current Affairs Web 2.0 Here in the Bay Area, Craigslist is an invaluable resource. People use CL to find everything - jobs, apartments, furniture, free stuff... just about everything. The site has come under attack for ads related to prostitution, but this past Tuesday,...