Information about Advertising topics, including shifting budgets from "traditional" to digital, consumer behavior research, social media, CRM programs, finding new markets and brand image versus value during a recession.

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Tags: advertising, marketing, branding, social media

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Latest Blog Posts for Allemon Advertising Almanac

  • Search Strategies That Eventually Fail
    on Feb 13, 2011 in SEO Internet Internet advertising
    One of the New York Times' most e-mailed articles today is The Dirty Little Secrets of Search. JC Penney (JCP) had been showing up for several search results, due to thousands of back links to its site.Of course, JCP denies knowledge of any black-ha...
  • Apps versus Ads on Your iPadAdvertising Age posted interesting results on iPad user survey regarding advertising. A significant majority (86%) said they'd watch ads to receive free content like TV shows and magazines.Users actually prefer to watch the advertising instead of d...
  • The Buzz on Super Bowl Ads Begins
    on Jan 23, 2011 in traditional advertising
    I thought most of the Super Bowl buzz around me was because I live in Milwaukee and am working in Illinois. Other than the cold weather, most of the conversation has been about that team in Green Bay versus the team in Chicago. I think they may be...
  • Applying Skills to A New IndustryA friend of mine is getting into dog breeding and asked me to set up her website this week. As you know, my background is automotive advertising. Not German Shepherd advertising. But, hey, the same skills apply. Don't they?Actually, they do. An...
  • I'm Back to BloggingIf you were reading this blog in '09, you may have wondered why my posts stopped in late November.I started a full time job shortly after that with a 1 hour and 35 minute one-way commute. I'm still at this job, but my commute has now been minimized...
  • Evolution in the Ad World
    on Nov 23, 2009 in newspapers paid search online media
    We certainly live in exciting times. With the downward spiral of newspapers comes opportunity online. Per the Financial Times, Rupert Murdoch's News Corp. is in discussions with Microsoft to delist their news sites from Google. Microsoft owns riva...
  • Why Block Google?
    on Nov 16, 2009 in Internet advertising
    I'm very curious about Murdoch's business model of having readers pay for online content. The New York Times tried this a few years ago with their Time Select product. They decided to open their entire site for free to generate more search engine...
  • What Do You Need From A Car Dealer?My entire career has been in advertising, specifically automotive advertising. The landscape has changed dramatically in this time period. TV and newspaper were the dominant media and that has certainly changed.I'm presenting a workshop next week o...
  • Guilty Pleasure
    on Nov 2, 2009 in research
    The NYT reports the ad world once feared DVR's is now embracing them. The concern was viewers would fast forward through ads, the advertisers would see less results and ad revenues would decline. I remember discussing this with local TV salespeopl...
  • Caveat Emptor
    on Oct 26, 2009 in SEM
    While working on a freelance project last week, I discovered a local source reselling Yahoo! Behavioral Targeting at a higher cost than going directly through Yahoo! The advantages of using the local source include “free” services for creative a...
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