Effective communication, social media and writing strategies for the communication-challenged, especially among nonprofits and small businesses.
Owner: dhutson
Listed in: Business
Language: English
Tags: communications, writing, marketing, nonprofit, social media
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Latest Blog Posts for Poke the Beehive
- Content Reigns … But for How Long?Boy, my day job really makes maintaining this blog a challenge (as you can see from the length of time between posts). I’m still deciding between taking it down and overhauling it, but in the meantime I thought I’d share this article that...
- Telling Your Nonprofit’s Story in Two MinutesIdealware recently posted this great video as an example of how you can use the screenwriter’s three-act structure approach to effectively telling your story. You can make it more complicated, but your story really can be boiled down to this: A...
- Kid President Gives a Pep TalkI love this kid. Wonder if he’s available for motivational speaking engagements?
- Dumb Ways to DieThis is a really charming public service message about a deadly serious subject (train safety). Enjoy.
- 5 Steps to Effective Content MarketingMarketingExperiments really excels at their mission: identifying what works in optimizing online marketing communication. Their latest webinar on content marketing does a really nice deep dive into the how-to of structuring a content marketing progra...
- The Deepest WellHere’s a moving video from Charitywater.org that shows how a child’s death spurred giving that yielded life-giving water for 60,000 Ethiopians. As the cost of video production continues to drop and the the tools become easier to use, nonp...
- be.group Wins Four National Marketing AwardsMeanwhile, back at my day job … We learned late last week that be.group won four awards in the 2012 National Mature Media Awards. The competition recognizes the nation’s best marketing, communications, educational materials and programs f...
- The Power of VideoYes, it’s essentially a two-minute ad for Proctor & Gamble and its product lines. But what a commercial. Even non-moms will tear up just a little as these stories play out to their inevitable Olympic conclusion. Well done.
- be.mag Wins AwardsIn my day job (the one that’s making it increasingly difficult to maintain this blog) I serve as v.p. of communications and marketing for be.group, a large nonprofit that provides senior housing and other services throughout California. As part...
- be.mag Wins Content Marketing AwardsIn my day job (the one that’s making it increasingly difficult to maintain this blog) I serve as v.p. of communications and marketing for be.group, a large nonprofit that provides senior housing and other services throughout California. As part...
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