Latest Blog Posts for TNMG: The Next Marketing Guru

• Surf Excel - Dirt is Good
  on Sep 26, 2009 in Surf Advertising Brands Management HLL Marketing FMCG Detergent HUL Surf Excel Lever Brothers Unilever Branding India Brands of India Hindustan Lever
  Surf Excel is the HUL laundry brand for the ‘Affluent’ or premium-class. Earlier the focus of the brand was on functional attribute of whiteness as shown in this 1970s ad featuring Lalitaji as shown... TNMG is an initiative to bring cutting-edge...
• Hamam - Tejaswi Roop
  on Sep 25, 2009 in Advertising Brands Management HLL Marketing FMCG HUL Lever Brothers Unilever Soap Branding India Brands of India Hindustan Lever Hamam
  This brand was launched in India in 1934. Hamam is for the ‘Aspiring’ or mid-segment. This HUL soap is positioned as ‘caring, protection-for-the-family’ or ‘complete natural family’ soap. While Liril... TNMG is an initiative to bring cut...
• Rexona - flawless skin or 24 hours protection?
  on Sep 25, 2009 in Advertising Brands Management HLL Marketing FMCG HUL Lever Brothers Unilever Soap Rexona Branding India Brands of India Hindustan Lever
  Launched in 1947, this soap is also for the family and positioned as ‘natural skin care soap to give silky, glowing skin’. The positioning of the brand has not changed over the years. Leftside ad of... TNMG is an initiative to bring cutting-edge...
• 66 Disclaimers: a MUSST! 4 Marketers
  on Sep 24, 2009 in TNMG Disclaimer Management Marketing Fun Humour
  1. Statutory Warning: For recreational use only. 2. Jokes can be hazardous to health. Laugh Sparingly. 3. No one under 18 admitted. 4. No Solicitors. 5. No parking. 6. Trespassers will be... TNMG is an initiative to bring cutting-edge knowledg...
• Pears: Aysi Pears Twacha, Aur Kahan
  on Sep 24, 2009 in Advertising Brands Management HLL Marketing FMCG HUL Lever Brothers Unilever Branding India Pears Brands of India Hindustan Lever
  Launched in 1902 Pears is positioned as a ‘pure & gentle’ soap which is good for the skin. Please find below some vintage international pears ads. These indicate the targeting of the brand... TNMG is an initiative to bring cutting-edge...
• 66 Disclaimers: a MUSST! 4 Marketers
  on Sep 23, 2009 in Angshu TNMG Marketing Management Disclaimer Humour Fun
  1. Statutory Warning: For recreational use only. 2. Jokes can be hazardous to health. Laugh Sparingly. 3. No one under 18 admitted. 4. No Solicitors. 5. No parking. 6. Trespassers will be prosecuted. 7. Outside food not allowed. 8. For a limited t...
• La lara la la...Liril
  on Sep 22, 2009 in Deepika Padukone Advertising Brands Management Marketing HLL FMCG Liril HUL Lever Brothers Unilever Branding India Karen Lunel Tara Sharma Brands of India Hindustan Lever
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• La lara la la...Liril
  on Sep 22, 2009 in Deepika Padukone Advertising Brands Management Marketing HLL FMCG Liril HUL Lever Brothers Unilever Branding India Karen Lunel Tara Sharma Brands of India Hindustan Lever
  Liril This soap is targeted at the women especially young women. The positioning of the brand is around the basic theme of ‘Freshness’. Liril was the courageous brand that first brought ‘sex appeal’... TNMG is an initiative to bring cutting...
• Dove is not a soap!
  on Sep 20, 2009 in Advertising Brands Management HLL Marketing FMCG HUL Lever Brothers Unilever Branding India Brands of India Hindustan Lever Dove
  Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Though internationally it was launched in 1957 – it was available in India for the first time in 1995. Dove stresses on the point... TNMG is an initiative to bring cutting-e...
• Dove is not a soap!
  on Sep 20, 2009 in Advertising Brands Management HLL Marketing FMCG HUL Lever Brothers Unilever Branding India Brands of India Hindustan Lever Dove
  <!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:1; mso-generic-font-family:roman; mso-font-format:other; mso-font-pitch:variable; mso-font-signature:0 0 0 0 0 0;...

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