Latest Blog Posts for The Brand Man Speaks

• What's "out" for 2009; Celebrity apparel, full price retail, the iPhone?
  on Dec 28, 2008 in Advertising Campaigns Brands needing help Celebrity Celebrity Branding Consumer Satisfaction Strategies Corporate Behavior Entertainment Industry Retail Forecasts/Predictions and Commentary US Economy
  Every year newspapers, magazines and online resources post what's going to be "in" and "out" for the coming year. This year is no different but I found a few items in the Los Angeles Time's 2008 Image Index of "outs"
• US Automakers must consolidate brands to survive; something that should have been done years ago
  on Dec 22, 2008 in Advertising Campaigns Brands needing help Consumer Satisfaction Strategies Corporate Behavior Cultural Changes and Commentary US Economy US Government
  As GM and Chrysler begin their bail-out effort it is important to consider that it was not only the economy that brought the US automakers down but also their refusal to see that they had too many brands and marques...
• Retailers facing worst year in memory but it isn't just due to the recession
  on Dec 22, 2008 in Brands needing help Consumer Satisfaction Strategies Corporate Behavior Cultural Changes and Commentary Retail Forecasts/Predictions and Commentary US Economy
  Retailers are facing the toughest year in recent memory as consumers dramatically curb their spending this holiday and stores slash prices to move inventory and ultimately reduce profit to near zero or even to a loss.The problem is composed of...
• Walmart security not primary blame for worker death on Black Friday
  on Dec 4, 2008 in Advertising Campaigns Brands in demand Consumer Satisfaction Strategies Corporate Behavior Cultural Changes and Commentary Retail Forecasts/Predictions and Commentary
  Tragically, a temporary worker at a Walmart store in Long Island, NY was trampled to death on Black Friday as the store opened its doors to a stampede of consumers rushing to buy heavily discounted specials (primarily electronics) available in...
• Toshiba's "green" recycling effort is flawed
  on Nov 25, 2008 in Brands needing help Consumer Satisfaction Strategies Corporate Behavior Cultural Changes and Commentary Technology
  In an effort to help consumers dispose and recycle old electronics safely Toshiba has introduced a program that actually pays consumers for this effort.On the surface the electronics brand is offering consumers an important opportunity that is also p...

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