A dialogue about the consuming world in which we live and a guide to successfully navigating it. An educational blog about branding as one of the most important and powerful but often misunderstood business tools.
Owner: jeportnoy
Listed in: Business
Language: English
Tags: Branding, Brands, Marketing, Advertising, Consumers
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Latest Blog Posts for The Brand Man Speaks
- What's "out" for 2009; Celebrity apparel, full price retail, the iPhone?Every year newspapers, magazines and online resources post what's going to be "in" and "out" for the coming year. This year is no different but I found a few items in the Los Angeles Time's 2008 Image Index of "outs"
- US Automakers must consolidate brands to survive; something that should have been done years agoAs GM and Chrysler begin their bail-out effort it is important to consider that it was not only the economy that brought the US automakers down but also their refusal to see that they had too many brands and marques...
- Retailers facing worst year in memory but it isn't just due to the recessionRetailers are facing the toughest year in recent memory as consumers dramatically curb their spending this holiday and stores slash prices to move inventory and ultimately reduce profit to near zero or even to a loss.The problem is composed of...
- Walmart security not primary blame for worker death on Black FridayTragically, a temporary worker at a Walmart store in Long Island, NY was trampled to death on Black Friday as the store opened its doors to a stampede of consumers rushing to buy heavily discounted specials (primarily electronics) available in...
- Toshiba's "green" recycling effort is flawedIn an effort to help consumers dispose and recycle old electronics safely Toshiba has introduced a program that actually pays consumers for this effort.On the surface the electronics brand is offering consumers an important opportunity that is also p...
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