Advertising’s Omerta Begins To Crack
on Nov 18, 2009 in Advertising Business Cherkoff Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing PR Social Software software Technology Television Web/Tech How technology is changing traditional advertising metrics.

'You Can’t Step Into The Same Market Twice'
on Nov 16, 2009 in Advertising Business Co-Creation Community Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing PR software Technology Web/Tech David Weinberger on the complexity of online, networked markets...

Fanning, Cohen And Now Kan
on Nov 11, 2009 in Advertising Business Co-Creation Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing P2P PR Social Software software Technology Television Web/Tech Trends in online television and video.

Marketing Is No Longer A Game
on Oct 19, 2009 in Advertising Business Co-Creation Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing P2P PR Technology Web/Tech Trends in marketing metrics and the way social media is changing the game for good.

Learn To Earn
on Oct 14, 2009 in Advertising Business Co-Creation Community Innovation Interactive Marketing Management Marketing Media Modern Marketing Open Source Marketing P2P PR Social Software software Technology Freddie Laker (no not that one) gets to the nub of the matter: "Sometimes I like to talk about the "paradox of marketing.” As marketers we feel obligated to get our clients/brands where the eyeballs are. We then descend on...

Web TV - Game On
on Oct 6, 2009 in Advertising Business Film Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing P2P PR Social Software software Technology Television Web/Tech This weekend England play a World Cup qualifying game in the Ukraine. One notable aspect of the match will be that people in the UK will only be able to watch it via the web, on a pay-per-play basis. It’s...

Will It Be Facebook Wot Won It?
on Oct 1, 2009 in Advertising Business Community Current Affairs Innovation Interactive Marketing Management Marketing Media Modern Marketing Politics PR Social Software Technology Television Web/Tech The Sun’s decision to support the UK Conservative party instead of Gordon Brown’s New Labour is creating plenty of interesting discussion. Spinmeister Alastair Campbell says The Sun isn’t as important as it once was. Well, he would say that wou...

The Moment I Knew Facebook Was Here For Good
on Sep 18, 2009 in Advertising Business Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing PR Social Software Technology Television Travel Web/Tech The moment I knew Facebook was here for good and was also going to be massively influential was during a conversation last year with my friend Mark. Now Mark is a very successful builder from Bolton who couldn't care less...

The Need For Speed
on Sep 11, 2009 in Advertising Business Co-Creation Community Innovation Interactive Marketing Management Marketing Media Modern Marketing PR Social Software Technology Television Web/Tech I’ve recently found myself perusing the day-to-day differences between the marketing industry when I started my career in 1992 and today. And I think it boils down to one word – speed. As a college newbie I remember coming to...

Conversational Marketing (And Why It's Good To Hate)
on Aug 13, 2009 in Advertising Business Co-Creation Community Finance Innovation Interactive Marketing Management Marketing Media Modern Marketing PR Social Software software Technology Television Web/Tech In recent discussions I have described the stuff that happens where the world of networked media and marketing collide as, ‘conversational marketing’. Now, I am aware that this is hardly a breakthrough term. The c-word is now firmly lodged into..