Turn your customers into your salesforce
on Dec 11, 2008 in Customer satisfaction & retention I am back with some more mathematics related to the customer. If you have been reading my blogs on the subject, you must be thinking that if I kept retaining all my customers, I will continue to have 100 customers. But what about the additional 10 c...

Finance Christmas Carol for 2008
on Nov 28, 2008 in Finance Here is a Christmas carol written by a student in Australia that has an important message for all You’d better watch out You’d better not cry You’d better keep cash I’m telling you why Recession is coming to town! I

You could be wasting 70% of your marketing cost
on Nov 26, 2008 in Customer satisfaction & retention Customer mathematics Customer satisfaction Growth Marketing Sales In my last post on the subject of customer satisfaction and retention, I had discussed the customermath formula 10%=47%. Let us continue learning customer mathematics. When we lose customers, we end up wasting 70 percent of my marketing resources. I...

Customer defections - the root cause of all your problems
on Nov 21, 2008 in Customer satisfaction & retention In my earlier post a few days back, I had introduced the first formula of Customer Math, That is, 1=25%. This formula suggested that on an average comapnies lose 25% of its customer every year. Lets continue learning customer mathematics. Let us now...

Why is Vijay Mallya such a cry baby?
on Nov 19, 2008 in Airline industry Kingfisher With Vijay Mallya it has become a habit to keep complaining and asking for some special treatment or the other. Lets see what all benefits he has been able to get because of his political connection and proximity to Minister Praful Patel. 1. Permiss...

Mr. Mallya needs a reality check
on Nov 19, 2008 in Airline industry Kingfisher Mr. Mallya has said in an interview, “…. there is a limit to how much we can take off our clothes?” I am sure he is implying that he cannot bear the losses that his airline is incurring. First, I don’t think we aske

The telecom scam solution
on Nov 16, 2008 in Uncategorized Telecom Industry I am happy to see that a lot of people are raising their voice against the telecom scam. BJP has demanded a CBI inquiry. A PIL has also been filed by Arvind Gupta in the Delhi High Court which has asked the government to respond to the PIL in three w...