Latest Blog Posts for The Marketing Fray

• 10 Critical Components of a Marketing Audit
  on Aug 3, 2011 in marketing strategy
  The marketing audit is to the marketing department what a financial audit is to the accounting department. A comprehensive review of a company's marketing environment, objectives, strategies, and activities compared to world class standards, the mark...
• 10 Brands That Might Not Find Out If The Mayan Prophecy Turns Out to Be True
  on Jul 14, 2011 in brand equity marketing strategy
  We came across 24/7 Wall Street's predictions for the 1o brands most unlikely to make it to the end of 2011 a couple weeks ago. Some of the picks didn't surprise us. A&W Restaurants, for example, has been shrinking slowly but surely for a long ti...
• What's Happening at Copernicus This Week?
  on Jun 27, 2011 in news and events
  The next installment of the Copernicus Marketing webcast series:Tuesday, June 28, 1 pm (EDT)Kevin ClancyChairman, CopernicusDigital Insights that Drive StrategiesRegister nowBut wait! There's more!Copernicus' Jeff Maloy will give describe a process f...
• Top 10 Marketing Myths about Pricing Strategy
  on Jun 23, 2011 in Marketing Myths
  We've heard some dooseys when it comes to conventional wisdom and commonly-held, though erronous, beliefs about pricing strategy. We've narrowed down the list to our top 10.Most firms have a serious pricing strategy based on businesslike pricing rese...
• Interview With An Expert: Rolf Olsen on Social Media Listening, Part 2
  on Jun 16, 2011 in Interview with an expert
  Welcome to part 2 of our interview with Rolf Olsen, Marketing Sciences Director at Carat North America. If you haven't read it yet, be sure to read part 1!We had a few more questions for him about social media listening and here's what he had to say...
• Interview With An Expert: Rolf Olsen on Social Media Listening, Part I
  on Jun 15, 2011 in Interview with an expert
  Social conversation may offer marketers a constant stream of real-time data on trends, unmet customer needs, and campaign and new product performance, but there’s a whole host of questions that marketers still have to answer when it comes to using...
• What's Happening at Copernicus this Week?
  on Jun 8, 2011 in news and events
  The American Marketing Association (AMA) has just invited our chairman Kevin Clancy to give a talk at the organization's upcoming virtual conference, Driving Research Transformation, on June 23 at 11 am EDT.The 2011 virtual conference will pack the s...
• McDonald's McMakeover: Our Pick for Marketing Head Scratcher of the Month
  on Jun 2, 2011 in Marketing head scratcher of the month
  When we read about McDonald’s plans to do a “McMake-over” of its restaurants a couple weeks ago, we couldn’t help but scratch our heads.For starters, the design the company has chosen to roll out requires an investment of upwards of $1 billio...
• What's Happening at Copernicus this Week?
  on May 31, 2011 in speaking engagement
  We're pleased to announce that the American Marketing Association has selected our chairman Kevin Clancy to speak at the newly title Research and Strategy Summit on September 11-14, at the Hilton Bonnet Creek, Orlando, FL. His topic: Common Research...
• What's Happening at Copernicus This Week?
  on May 23, 2011
  The next installment of our continuing marketing webcast series featuring special guest, Rolf Olsen, Marketing Sciences Director, Carat US."I'm Listening": Key Questions to Ask and Answer About Social Media ListeningWednesday, May 25, 20111 pm - 1:30...

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