Latest Blog Posts for PRefect

• Back to basics: What makes for a newsworthy press release?
  on Mar 3, 2011
  The issue of what makes news has been discussed on countless forums and blogs and in multiple how-to guides. Whether we are talking about a feature in an industry specific publication or a press release, here a few guidelines for making sure that you...
• The Galliano moral
  on Mar 3, 2011 in Christian Dior engineering communications Blogging social media citizen journalism John Galliano
  Could this be an embarrased John Galliano?The fashion world was taken by storm earlier this week after fashion house Christian Dior sacked its creative director John Galliano. The flamboyant designer was videotaped making anti-Semitic comments in a P...
• Three worthwhile marketing Blogs and some media moves
  on Feb 28, 2011 in Eureka Wildfire the environmentalist Offshore Technology Electrical Times SEOMoz BMON
  Electrical Times appoints Rodney JackIn addition to media moves, I thought I would point you towards three useful marketing Blogs that I’ve read this morning.The first is on SEOMoz, where they discuss why your site might not be generating traffic,...
• How to make your Blog mobile ready - in seconds
  on Feb 28, 2011 in Best Engineering Blogs reading Blogs on your mobile mobile service mobile Blogs Blogger Buster
  Blogging is becoming an increasingly important part of engineering communications and the number of people reading your blog on a mobile platform is increasing rapidly. As a result, it follows that you should be optimising your Blog for viewing on a...
• A fair day’s work?
  on Feb 25, 2011 in Stephen Waddington Graduate stafford Graduate recruitment Interns Speed Communications PR jobs in Stafford
  The cast of the the BBC's Inbetweenersenjoying some unpaid work experience. One of the PR industry’s thinkers, Stephen Waddington, has just written a great opinion piece over on PR Moment, about the value of interns, and the value, includ...
• If I was an apple pie, the apples inside would be orange
  on Feb 23, 2011 in engineering communications The Apprentice e-mail blunders Alex Epstein
  As you can see, the apples in this pie actually are oranges. Former Apprentice contestant Alex Epstein has had a lot of negative press coverage recently for an e-mail blunder he committed whilst trying to sell his services to a range of PR and c...
• Creative ideas for business cards
  on Feb 22, 2011 in creative business cards business cards
  A creative business card. Well done Fifth Floor!Your business card isn't normally the first image of your company a potential client is presented with anymore. More often than not, they have already seen your online press coverage, you Web...
• The best engineering Blogs on the Internet
  on Feb 22, 2011 in Best Engineering Blogs Blogging service Blogging
  The word Blog. Written in a way that looks a bit engineering-y. Regular readers will remember that a couple of weeks ago I asked for entries into my Ten Best Engineering Blogs list. Well, we had a small mountain of entries and I’ve selected so...
• Facebook has improved the functionality of its pages – a boon from Zuckerberg!
  on Feb 16, 2011 in changes to facebook pages facebook pages today's changes to facebook pages Facebook
  Facebook has added some new, really cool, functionality to Facebook Pages today. At the moment, the shiny new functionality is optional, but from March 1 it will be applied automatically, so you may as well prepare for it now and upgrade straight awa...
• Facebook for B2B marketing
  on Feb 11, 2011 in Facebook for B2B marketing
  Facebook. Quite useful for marketing, overall. Following last week’s tips on using Twitter for B2B marketing, I thought you might like a similar set of basic tactics for Facebook.As with Twitter, the first thing to do is measure. Facebook allo...

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