Latest Blog Posts for The Underdog Millionaire Blog

• HUGE SALE!.. and Just Because You Built It Doesn’t Mean Instant Customers
  on Jan 31, 2011 in Attract Customers Free Publicity Marketing Small Business
  I know it’s been awhile so I though I’d get my fingers back into shape and show you a great way to bring more customers into your newly-created business. I have a little story to share with you today and I think it’s relevant no mat...
• 5 “Do or Die” Rules of Product Pricing
  on Dec 15, 2010 in Pricing
  Whether you are just getting started with your small business, or you are trying to overhaul your entire product pricing strategy, here are 5 snappy little tips that you can use to make sure that you aren’t pulling a Thelma and Louise by drivin...
• There Is No Crystal Ball For A Small Business Success, but You Also Don’t Need One
  on Dec 8, 2010 in Attract Customers Small Business niche marketing
  All it takes is a little stroll through the “As Seen on TV” aisle of your local store to find out there are a lot of entrepreneurs that are grabbing at straws trying to make that next big swing out of the ballpark. You may have felt that...
• 10 Quick Cash Techniques for Underdogs Down on Their Luck
  on Dec 1, 2010 in Attract Customers Money Making Opportunities Success Motivation get customers lifestyle design success
  Since we are ending out yet another perfectly good year, I thought it would be a good time to talk about a few things that you can do to add a little more money to your bank account. I know not everyone out there has the luxury of completely automat...
• The Emotional Side of a Powerful Brand
  on Nov 16, 2010 in Pricing branding
  I was just listening to the radio this morning and there was a great story on about all of the emotional baggage that we attach to a powerful brand. Branding is something that can pull you out of a crappy economy, something that can also make familie...
• Time For a USP Makeover?
  on Nov 5, 2010 in Unique Selling Proposition USP
  Ahhh yes, the Unique Selling Proposition (USP). There are those that totally get it and those that don’t. Your USP is the absolute biggest promise that you can make your customer, which will also solve one of their most burning problems. ItR...
• It’s War Out There…or, $500 worth of Free Customer Attraction Tips
  on Oct 29, 2010 in Attract Customers Marketing Networking/Referrals get customers networking niche marketing permission marketing viral marketing
  The economy is moving along sluggishly. The game has changed, but not completely and not all for the worse. Ironically, people still want to buy stuff. People still have hopes and dreams and want solutions to their most burning problems. The BIG elep...
• Attract Customers or Else…
  on Oct 19, 2010 in Attract Customers branding get customers Marketing Small Business success
  So it’s been awhile and I’ve missed you guys, so I thought that I’d write a new post today. I’m working on a new business venture that’s almost 100% off-line for a change, so that has taken up much of my time lately, alo...
• Branding Done Right: or, How Gap Totally Screwed Up
  on Oct 8, 2010 in branding
  This week, Gap Inc. unveiled a new monstrosity for a logo that looks like some VP’s  kid brother got out his crayons and pencils and went to town for about 3 minutes on the back of a napkin and prompty put it on the refrigerator for his mom t...
• No More Wimpy Advertising…Try Direct Response Instead
  on Oct 5, 2010 in Copywriting Direct Mail Sales Letters email marketing Marketing niche marketing sales letter
  There’s a whole lotta waste going on out there in the ad world these days, and unfortunately, many small business owners are following suit and copying the big guys at their lame game. When you use traditional advertising, you get all kinds of...

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