A free expert resource to help you write, edit and proofread perfect communications for yourself or your organisation.
Owner: PaulHassing
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Tags: write, writing, copywrite, copywriter, copywriting
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Latest Blog Posts for Practical Copywriting Tips
- Cite lineson Feb 27, 2016 in copywriting business writing communication copyright copywrite copywriter LinkedIn write writer writingHere’s a client question that may interest: I was reading a LinkedIn post and I wanted to know the legal rights if I want to use any of that post in a report. I replied: To be on the safe side, put anything you use in “quotes” and give the...
- And: another thing.on Jul 16, 2015 in copywriting & ampersand bio business writing communication copwriter copywrite copywriter curriculum vitae cv LinkedIn resume write writer writingI just did the penultimate edit of a resume (CV). My client asked why I changed most instances of ‘and’ to ampersands (&) in his many bullet points. Here’s what I replied: In the context of this document, using ampersands lets b...
- Treasure groveI recently helped a client with the piece below. Aaron’s aim was to give a personal perspective of his profession. When we were done, however, we realised the content wasn’t ‘newsy’ enough for the Latest News section of Ecolog...
- Tanks for the memories – the importance of researchI love doing research. This is lucky, as copywriters must do stacks of it to be any good. Get one fact wrong and you can: Torpedo an ad. Destroy a campaign. Sink a brand. Lose a client. Trash your reputation. So when it comes to looking stuff up, I...
- The true tale of Elizabeth Frensington-SmytheI was rewriting a large website for a client with the glorious double-barrelled name (changed for this tale) of Elizabeth Frensington-Smythe. With big projects, I often begin with small bits and work my way up at increasing speed. Staff bios (profile...
- .doc vs .docx – Which & why?on Mar 17, 2015 in copywriting .doc .docx client communication copwriter copywrite copywriter edit editing format Microsoft Word MS Word write writer writingI got a new editing project the other day. A piece of technical writing destined to pass through many hands. It’s also intended to form part of a series. I always start a job by setting ground rules. And given this brief, the need for consisten...
- Library booksHaving edited a client’s book for much of last year, I was delighted when he sent me a box of ten shiny copies to give to prospects and friends. By chance, my own book (pictured) had come out just a few days before. Once I got over the warm fuz...
- From DL to PDF to online & beyond!Remember that jolly DL brochure I edited? It’s not back from the printer yet, but it did throw up a further lesson during the design process. Never one to stop seeking value, I asked my client: ‘Once this brochure is finalised for printin...
- Notes on DL brochuresA client asked me to edit a brochure and suggest a format. Once I saw what the brochure was for (promoting a course to time-poor execs) I suggested ‘DL’ format. So what the hell is DL? Swim Communications puts it very well. In short, DL i...
- Stew on this!on Aug 6, 2014 in copywriting copwriter copywrite copywriter name naming stewed apple stewed apples write writer writingI was once asked to settle a family debate. She said you stew apples to create the dish Stewed apple. He said you stew apples to create … stewed apples. This is what I said: I’m honoured you’ve consulted me. In most cases, Stewed app...
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