Latest Blog Posts for Practical Copywriting Tips

• Cite lines
  on Feb 27, 2016 in copywriting business writing communication copyright copywrite copywriter LinkedIn write writer writing
  Here’s a client question that may interest: I was reading a LinkedIn post and I wanted to know the legal rights if I want to use any of that post in a report. I replied: To be on the safe side, put anything you use in “quotes” and give the...
• And: another thing.
  on Jul 16, 2015 in copywriting & ampersand bio business writing communication copwriter copywrite copywriter curriculum vitae cv LinkedIn resume write writer writing
  I just did the penultimate edit of a resume (CV). My client asked why I changed most instances of ‘and’ to ampersands (&) in his many bullet points. Here’s what I replied: In the context of this document, using ampersands lets b...
• Treasure grove
  on Jun 11, 2015 in copywriting Aaron Organ Bibron's Toadlet blog brand business writing client communication content copwriter copywrite copywriter Ecology and Heritage Partners website
  I recently helped a client with the piece below. Aaron’s aim was to give a personal perspective of his profession. When we were done, however, we realised the content wasn’t ‘newsy’ enough for the Latest News section of Ecolog...
• Tanks for the memories – the importance of research
  on May 28, 2015 in copywriting brand business writing client communication copwriter copywrite copywriter corporate branding cruiser Overloon research tank war write writer writing
  I love doing research. This is lucky, as copywriters must do stacks of it to be any good. Get one fact wrong and you can: Torpedo an ad. Destroy a campaign. Sink a brand. Lose a client. Trash your reputation. So when it comes to looking stuff up, I&#...
• The true tale of Elizabeth Frensington-Smythe
  on Mar 22, 2015 in copywriting brand business writing client communication copwriter copywrite copywriter corporate branding edit editing email name personal brand website write writer writing
  I was rewriting a large website for a client with the glorious double-barrelled name (changed for this tale) of Elizabeth Frensington-Smythe. With big projects, I often begin with small bits and work my way up at increasing speed. Staff bios (profile...
• .doc vs .docx – Which & why?
  on Mar 17, 2015 in copywriting .doc .docx client communication copwriter copywrite copywriter edit editing format Microsoft Word MS Word write writer writing
  I got a new editing project the other day. A piece of technical writing destined to pass through many hands. It’s also intended to form part of a series. I always start a job by setting ground rules. And given this brief, the need for consisten...
• Library books
  on Mar 15, 2015 in copywriting book brand business writing client communication copwriter copywrite copywriter corporate branding edit editing library prospect publish publisher write writer writing
  Having edited a client’s book for much of last year, I was delighted when he sent me a box of ten shiny copies to give to prospects and friends. By chance, my own book (pictured) had come out just a few days before. Once I got over the warm fuz...
• From DL to PDF to online & beyond!
  on Sep 30, 2014 in copywriting brand brochure business writing client communication copwriter copywrite copywriter corporate branding DL edit editing leverage market marketing prospect. PDF prosperity write writer writing
  Remember that jolly DL brochure I edited? It’s not back from the printer yet, but it did throw up a further lesson during the design process. Never one to stop seeking value, I asked my client: ‘Once this brochure is finalised for printin...
• Notes on DL brochures
  on Sep 15, 2014 in copywriting A4 brand brochure business writing client communication copwriter copywrite copywriter corporate branding DL edit editing market marketing prospect prosperity write writer writing
  A client asked me to edit a brochure and suggest a format. Once I saw what the brochure was for (promoting a course to time-poor execs) I suggested ‘DL’ format. So what the hell is DL? Swim Communications puts it very well. In short, DL i...
• Stew on this!
  on Aug 6, 2014 in copywriting copwriter copywrite copywriter name naming stewed apple stewed apples write writer writing
    I was once asked to settle a family debate. She said you stew apples to create the dish Stewed apple. He said you stew apples to create … stewed apples. This is what I said: I’m honoured you’ve consulted me. In most cases, Stewed app...

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