Latest Blog Posts for Marketing Crusader

• Should we have all the answers?
  on Mar 25, 2011 in consultants Marketing Strategy Client-Agency Relationships Managing expectations Market research research questions
  Getting back to blogging sure feels great! I wonder to myself, if we as research consultants should have all the answers? For example, what if the client insists on using the data to answer questions that the research is incapable of answering? Do w...
• Should we have all the answers?
  on Mar 25, 2011 in consultants Marketing Strategy Client-Agency Relationships Managing expectations Market research research questions
  Getting back to blogging sure feels great! I wonder to myself, if we as research consultants should have all the answers? For example, what if the client insists on using the data to answer questions that the research is incapable of answering? Do w...
• Pay for performance, but whose?
  on Nov 28, 2010 in pay for performance Marketing Strategy Performance-based payment Client-Agency Relationships marketing research ROI Marketing research consulting Execution
  One of the key talking points in marketing research circles recently has been the notion of 'pay for performance'.  Essentially, this means compensating marketing research consultants based on the 'quality' of their services, and/or value to the...
• Pay for performance, but whose?
  on Nov 28, 2010 in pay for performance Marketing Strategy Performance-based payment Client-Agency Relationships marketing research ROI Marketing research consulting Execution
  One of the key talking points in marketing research circles recently has been the notion of 'pay for performance'.  Essentially, this means compensating marketing research consultants based on the 'quality' of their services, and/or value to the...
• Pay for performance, but how?
  on Nov 27, 2010 in pay for performance Marketing Strategy Performance-based payment Client-Agency Relationships marketing research ROI Marketing research consulting Execution
  One of the key talking points in marketing research circles recently has been the notion of 'pay for performance'.  Essentially, this means compensating marketing research consultants based on the 'quality' of their services, and/or value to the...
• Process and Creativity: Have you found your balance?
  on Aug 25, 2010 in Careers Creativity Work Bell Curve Process
  Finding the optimal balance between creativity and process is perhaps the biggest challenge in everything we do. I often find myself asking these fundamental questions: How do we know what extent of process is necessary? When should we break-free fr...
• Process and Creativity: Have you found your balance?
  on Aug 25, 2010 in Careers Creativity Work Bell Curve Process
  Finding the optimal balance between creativity and process is perhaps the biggest challenge in everything we do. I often find myself asking these fundamental questions: How do we know what extent of process is necessary? When should we break-free fr...
• Innovation or lack thereof?
  on Aug 21, 2010 in Marketing Strategy Neuroscience Social Media Techniques Marketing Research Management Consulting Innovation
  I recently read an interesting point of view on the Research.Opinionated.Insightful blog of the Research Magazine. The author makes an interesting point: it's not innovation that the marketing research industry lacks, it's implementation. Every now...
• Innovation or lack thereof?
  on Aug 21, 2010 in Marketing Strategy Neuroscience Social Media Techniques Marketing Research Management Consulting Innovation
  I recently read an interesting point of view on the Research.Opinionated.Insightful blog of the Research Magazine. The author makes an interesting point: it's not innovation that the marketing research industry lacks, it's implementation. Every now...
• What defines leadership?
  on Jul 10, 2010 in performance potential people management Leadership Creativity inspiration
  Finally, after a month-long writer's block and an incredibly busy period at work, I'm back to blogging again. This post is going to be less about marketing, and more about management. I have been thinking about leadership lately, and what makes for g...

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