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Luke Abbotts Blog on marketing is written by an Irish based marketing consultant. The blog as a focus on the use of unconventional marketing techniques such as guerrilla, ambient, viral and social media.

Owner: mailmrluke

Listed in: Marketing

Language: English

Tags: Guerrilla, Social Media, Ambient, Viral

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Latest Blog Posts for LAB: Luke Abbotts Blog on Marketing

  • Facebook Users in Ireland by County
    on Jan 7, 2014 in Marketing
    In terms of some of the projects we put out in Discovery, this was relatively easy. The How Twitter is Used in Ireland project took nearly two months to complete while this was just a few short days. The data visualisation appeared on The Journal, Jo...
  • How Twitter is Used in Ireland
    on Sep 14, 2013 in Marketing
    This project started with a question from a client ‘How many tweets does it take to trend in Ireland?’. ‘No idea’ was the answer running through my head, ‘but I would like to find out’. To find out how many tweets...
  • Oxegen versus Electric Picnic Infographic
    on Jul 25, 2013 in Facebook Social Media Statistics
    It’s crazy to think just how much data you can pick up from a brand’s social presence. In this infographic we identified some very topline figures around two competing brands, in this case the two biggest music festivals in Ireland. A lot...
  • Best Marketing Campaigns April 2013There’s a few recurring themes in this month’s collection of campaigns free these include free Wifi, Belgium appears twice and a number of beverage companies have produced interactive bottles. Read on. 10. BPost: Live Webshop To prove how good th...
  • New Irish Social Media Statistics [Infographic]In my day job at eightytwenty we’ve put together a social media statistics infographic with some new and recent statistics for the Irish market. The infographic covers Facebook, Twitter, Youtube, LinkedIn with a few figures for Google+ and Ins...
  • Best Marketing Campaigns February 2013A few truths I’ve learned from writing these posts for 14 months; 1) Coke will more than likely feature each month 2) Ikea will appear more often than coke 3) Hidden camera stunts will feature even more often This month there’s not one, or two, o...
  • Best Marketing Campaigns January 2013So the first month of the New Year is done and dusted, I can safely say I made it to January 3rd without breaking any New Years resolutions. I can also admit my resolution to get these posts up at the start of each month has also been broken. Oh well...
  • Weekly LAB Twitterings 2010-04-16
    on Apr 16, 2010 in Asides Twitter Digests
    15 clever logo's http://bit.ly/9UXfGr # 47 viral marketing examples from the last decade http://bit.ly/brZLXn # Pepsi continue their ambush marketing on the World Cup & Coke http://bit.ly/c7sazi # Powered by Twitter Tools Related posts:No...
  • 1969: The Web in 1999
    on Apr 16, 2010 in Featured Viral
    I found this, from 1969, on my daily trawl through the net. How people imagined the internet would be in 1999. A full 30 years after the video was made. Whats really interesting is just how much they got right at the time, e-mail, ecommerce, shopping...
  • Youth Marketing:Keeping Up With Gen Y and Why You Need To
    on Apr 15, 2010 in Social Media Waterford
    I'm going to be presenting at the next Marketing Institute of Ireland south east branch event 'Youth Marketing:Keeping up with Gen Y and Why You Need To'. It's on Thursday April 29th at 6pm in The Gallery Restaurant in Waterford Institute of Technol...
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