Latest Blog Posts for brand as business bites

• trends we watched in 2008
  on Dec 29, 2008 in brand communication brand delivery brand fun marketing trends 2008 2009 accountability Advertising Age alignment ANA Barack Obama brand alignment brand execution brand strategy Brandweek C.K. Prahalad Chief Marketing Officer compensati
  Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — you know, those lists of trends that were predicted to shape..
• marketing productivity metric
  on Dec 22, 2008 in marketing budget BusinessWeek HP product development productivity Todd Bradley tom fishburne
  BusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity. Apparently the new-ish head of the technology company’
• underwear that’s fun to wear
  on Dec 20, 2008 in brand extension marketing AllState brand extensions Brandweek Burger King Joe Boxer Kellogg's Laura Ries Russ Klein Underoos underwear
  The verdict from brand marketers on the worst brand extensions of 2008 is out — Burger King underwear, Kellogg’s hip-hop street wear, and Allstate Green insurance were named the worst offenders. The annual survey, conducted by TippingS
• more power to ya, a&f
  on Dec 18, 2008 in marketing Abercrombie & Fitch Aeropostale American Eagle Outfitters economy pricing
  I was really pleased to read about apparel retailer abercrombie & fitch’s commitment to its brand in a recent LA Times article. CEO Michael Jeffries told analysts during an earnings call, “We will use markdowns only to clear th
• bff with a brand
  on Dec 15, 2008 in brand communication marketing Burger King Crest FaceBook Land Rover New York Times Procter & Gamble Tide
  Yesterday’s New York Times article entitled, “Do You Want to ‘Friend’ a Detergent?” provides a vivid description of what’s wrong with marketing these days.  It discusses the attempts by brands l
• ubertrends
  on Dec 12, 2008 in marketing trends CMO Council consumer trends Michael Tchong ubercool
  Michael Tchong — officially a “trend analyst” and author of ubercool, unofficially a really cool, smart, friendly guy — entertained and educated those of us in attendance at the CMO Council Summit yesterday.  He di
• stats from the summit
  on Dec 11, 2008 in marketing analytics Chief Marketing Officer CMO Council customer intimacy new products
  I’m posting live from the CMO Council Summit in Monterey, CA — it’s a membership-only gathering of approx. 100 CMOs from a range of industries (everything from Ciao Bella gelato to SAP) and the theme of the conference is &
• if it looks like an ad…
  on Dec 9, 2008 in brand communication marketing advertising Lipstick Jungle Maybelline NBC product placement
  My 5th grade science teacher used to spring pop quizzes on us by pronouncing, “if it looks like a quiz, and it sounds like a quiz, and if it smells like a quiz, then it must be a quiz.”  I’ve recently found myself feeling an
• brand as seal of approval
  on Dec 5, 2008 in brand perceptions marketing Android Apple brand associations Google iPhone Ocarine partnerships Smule Windows
  A lot of my friends have been talking about my recent post on the iPhone app, Ocarina.  Over the course of our conversations, I realized that I’d given the Apple brand all the credit for delivering such creativity and joy. And I’d beg
• i had a dream
  on Dec 3, 2008 in brand communication advertising Anita Robinson brand awareness Brooks Fred Hutchinson Cancer Center running Viva Voce women
  Brooks, the running shoe company, has created a delightful little video, “Dream.” They describe it as capturing “the fantasy of the perfect run.”  Animation and a sing-songy ditty by Anita Robinson (of Viva Voce f

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