insights and information about brands, businesses, and the people involved with them
Owner: dyohn
Listed in: Business
Language: English
Tags: brand, branding, brand consultant, marketing, brand communications
Site Statistics
Unique Visitors Today:
0
Page Views Today:
0
Unique Visitors this Week:
0
Page Views this Week:
0
Unique Visitors this Month:
0
Page Views this Month:
0
Total Unique Visitors:
0
Total Page Views:
0
Total Hits Out:
60
Latest Blog Posts for brand as business bites
- trends we watched in 2008Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — you know, those lists of trends that were predicted to shape..
- marketing productivity metricon Dec 22, 2008 in marketing budget BusinessWeek HP product development productivity Todd Bradley tom fishburneBusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity. Apparently the new-ish head of the technology company’
- underwear that’s fun to wearThe verdict from brand marketers on the worst brand extensions of 2008 is out — Burger King underwear, Kellogg’s hip-hop street wear, and Allstate Green insurance were named the worst offenders. The annual survey, conducted by TippingS
- more power to ya, a&fon Dec 18, 2008 in marketing Abercrombie & Fitch Aeropostale American Eagle Outfitters economy pricingI was really pleased to read about apparel retailer abercrombie & fitch’s commitment to its brand in a recent LA Times article. CEO Michael Jeffries told analysts during an earnings call, “We will use markdowns only to clear th
- bff with a brandon Dec 15, 2008 in brand communication marketing Burger King Crest FaceBook Land Rover New York Times Procter & Gamble TideYesterday’s New York Times article entitled, “Do You Want to ‘Friend’ a Detergent?” provides a vivid description of what’s wrong with marketing these days. It discusses the attempts by brands l
- ubertrendsMichael Tchong — officially a “trend analyst” and author of ubercool, unofficially a really cool, smart, friendly guy — entertained and educated those of us in attendance at the CMO Council Summit yesterday. He di
- stats from the summiton Dec 11, 2008 in marketing analytics Chief Marketing Officer CMO Council customer intimacy new productsI’m posting live from the CMO Council Summit in Monterey, CA — it’s a membership-only gathering of approx. 100 CMOs from a range of industries (everything from Ciao Bella gelato to SAP) and the theme of the conference is &
- if it looks like an ad…on Dec 9, 2008 in brand communication marketing advertising Lipstick Jungle Maybelline NBC product placementMy 5th grade science teacher used to spring pop quizzes on us by pronouncing, “if it looks like a quiz, and it sounds like a quiz, and if it smells like a quiz, then it must be a quiz.” I’ve recently found myself feeling an
- brand as seal of approvalon Dec 5, 2008 in brand perceptions marketing Android Apple brand associations Google iPhone Ocarine partnerships Smule WindowsA lot of my friends have been talking about my recent post on the iPhone app, Ocarina. Over the course of our conversations, I realized that I’d given the Apple brand all the credit for delivering such creativity and joy. And I’d beg
- i had a dreamBrooks, the running shoe company, has created a delightful little video, “Dream.” They describe it as capturing “the fantasy of the perfect run.” Animation and a sing-songy ditty by Anita Robinson (of Viva Voce f
Loading Comments...
Comments
{ds_PageTotalItemCount} commentcomments
{pvComments::date}
{pvComments::comment}