Latest Blog Posts for Tae Hyun Moon - Innovative Marketer

• Will P&G take over the Indian Razor Market?
  on Oct 28, 2010 in case analysis
  Gillette has been leading the world’s razor and blades sales and it possesses dominant market shares in the developed countries like the U.S. Then, what have brought such a great success to Gillette in those regions over the years? The answers are...
• How to start using Facebook Fan Page for small businesses
  on Oct 27, 2010
  Over the past three months, I have been helping some small companies (including start-up businesses) and a non-profit organization in developing their online marketing campaigns, especially for social media marketing stuff... It was really challengi...
• Case Analysis: How Has McDonald’s Become the Market Leader?
  on Oct 20, 2010
  McDonald’s has become the biggest fast food restaurant in the world and its logo can be seen all around the world these days. Its recent report for revenues also shows the company’s huge success; the company posted revenues of $5.945 billion for...
• Barnes and Noble vs. Amazon.com
  on Sep 9, 2010 in online marketing
  Last week, I read an article that analyzes the performances of the two companies, Amazon.com and Barnes & Noble, in the U.S book industry. Where in the marketplace are the companies placed now?? Who has been the winner and who has been the loser? How...
• Budweiser vs. Heineken using Youtube as a "Secret Weapon"
  on Aug 23, 2010 in online marketing
  Youtube has been considered as a “secret weapon” in the web 2.0 & social media era. However, until I had the “special” experience with Budweiser, Youtube was just one of the media channels to me where I saw funny videos and watched some music...
• Budweiser vs. Heineken using Youtube as a "Secret Weapon"
  on Aug 23, 2010 in online marketing
  Youtube has been considered as a “secret weapon” in the web 2.0 & social media era. However, until I had the “special” experience with Budweiser, Youtube was just one of the media channels to me where I saw funny videos and watched some music...
• How has the “New Resume Format” worked so far? You know, a Crazy thought became an “IDEA”!!!
  on Aug 13, 2010
  I posted the article titled “New Resume Format in the Social Media Era” a week ago here on my blog, and the reactions from online communities have been amazing!! This post has been viewed by more than 1000 people so far, and I have received about...
• New Resume Format in the Social Media era??
  on Aug 5, 2010
  Two months ago, I was asked from a business professional to make his profile (resume) in sort of a “online-friendly” way. He showed me a professor’s resume as an example, which had different concepts compared to other traditional resumes... It...
• Wanna make the post-crisis consumers to open their wallets?
  on Jul 29, 2010 in marketing tips online marketing social media marketing
  Wanna make the post-crisis consumers to open their wallets? Social media marketing could be the key...As social media sites are frequently and repeatedly used for marketing purposes, I have seen many people complaining about “spamming” marketing...
• Hello job seekers…Have you ever Googled your names?
  on Jul 21, 2010 in search engine optimization online marketing social media marketing
  I started blogging when I barely knew about the new marketing skills like Search Engine Optimization and social media marketing…. I even read some books describing those things, but the main reason for my “blogging” was because I just wanted to...

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