Happy Anniversary.
on Jun 15, 2009 in Commercials Television advertising copywriting I started AdMonkey one year ago today, so it’s strangely appropriate that this is the day that I decided to end it. After a year, I expected the readership to be greater than it is. The process of searching for ads, scanning them, doing color c...

Just For Fun: Rock ‘Em Sock ‘Em Robots
on Jun 13, 2009 in Commercials Media Television advertising ad copy ads copywriting TV commercials ...

Gillette Fusion Power: Up Close And Personal
on Jun 12, 2009 in advertising copywriting ad copy ads Gillette Fusion Power print ads print advertising In this ad, Gillette takes a mundane object—a razor—and transforms it into something amazing by playing with the perspective. Add the orange background and you have a winner. My only complaint with this ad is that the copy is difficult to read ag...

LG Rumor²: Lose The Butterflies
on Jun 10, 2009 in Media advertising copywriting ad copy ads Heidi Klum LG Rumor² print ads print advertising This ad for LG Rumor² asks: Is it a fashion statement? Or something better? My answer: It’s not a fashion statement. Or something better. You’ve taken Heidi Klum, a beautiful woman  And covered her with insects. The effect is not so ni...

Always Mind Your Language
on Jun 8, 2009 in Media advertising copywriting ad copy ads Always print ads print advertising I’m thinking that an ad for a product of this type should probably avoid using the words going down in the headline (for readers who may be non-native English speakers, it’s a slang term for a certain sexual act). File this under what whe...

Just For Fun: Centraal Beheer
on Jun 6, 2009 in Commercials Media Television advertising humor ad copy ads copywriting funny commercials TV commercials   Here’s a rough translation of the dialog: “Please take off your pants.” “You look very old, but you will look young again after the acupuncture treatment.” “Don’t be afraid of me, ‘white guy.&#...

Mott’s Apple Juice: What’s Red And Smooth And Wrinkle-Free?
on Jun 4, 2009 in Media advertising copywriting ad copy ads Marcia Cross Mott's apple juice print ads print advertising A friend recently asked, “Which celebrity do you associate most with apples?” I immediately answered, “Marcia Cross.” I mean, it’s a no-brainer. Marcia has red hair. Apples are red. Marcia’s face is smooth and wrin...

2 Bad 4 One A Day Women’s2O
on Jun 2, 2009 in Media advertising copywriting ad copy ads One A Day print ads print advertising Women's2O The image of the woman in a yoga pose in this One A Day Women’s2O (who’s the genius who came up with that unfortunate name?) is used so often that it’s a bad cliche (one wonders if there’s such a thing as a good cliche). It&#...

Just For Fun: Postbank
on May 31, 2009 in Commercials Media Television advertising copywriting humor ad copy ads Postbank TV commercials ...

Bio-Oil is Making Copy
on May 28, 2009 in advertising copywriting ad copy ads Bio-Oil print ads print advertising This is an ad for something called Bio-Oil. It features a lengthy testimonial that uses Courier type to made to look like it was typed using a typewriter on paper. Remember typewriters? The testimonial is followed by more lengthy copy that extolls th...