Latest Blog Posts for The PR Coach - This Just In

• CIA launches Twitter account: Mission impossible?
  on Jun 10, 2014 in Corporate Communications Funny - PR Humor PR Tips Social Media Strategic PR Twitter PR Social Media Reputation Management Social Media & PR
  Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA...
• From Good to Great: Executive-Level Blogging Do’s
  on Jun 4, 2014 in Blogging & PR Corporate Communications Strategic PR Strategic Public Relations
  Not every CEO is born to write a blog, but a look at some successful CEO blogs indicate tangible benefits for the businesses involved. For example: In his blog, Craigconnects, the founder of Craigslist actively discusses tech and social media trends...
• Why Google Plus PR fail speaks volumes
  on Apr 27, 2014 in Bad PR...Bad Corporate Communications PR Fail Reputation Management Technology & PR Bad PR Google+
  When it comes to recent Google Plus news, what we have from Google is a failure to communicate. To recap, last Thursday Vic Gundrota, senior vice president for Google Plus, publicly announced his resignation by this rather touching Google Plus post A...
• Stupid post titles are dead: Long live stupid post titles
  on Apr 4, 2014 in Blogging & PR Content Marketing PR 2.0 PR Writing Writing inspiration News Releases
  There it is. Another of those stupid blog post titles that says plenty about nothing. You know the kind of lame titles I’m talking about? PR Is Dead! Long Live PR! Memo to Tom Foremski: Die Linkbait Journalism, Die! The press release is dead. L...
• Guess what content converts buyers best?
  on Mar 25, 2014 in Content Marketing Marketing PR PR 2.0 PR Trends Social Media Strategic PR PR Research PR Social Media Social Media & PR
  A new Nielsen research study provides powerful proof that “expert content” strongly influences consumer purchase plans. According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPo...
• Dilemma: Is live tweeting your father’s death right?
  on Feb 26, 2014 in PR Fail Social Media Storytelling Twitter Blogging & PR inspiration Social Media & PR
  It’s one of those linkbait stories that catches your eye and won’t go away. Like a train wreck, you can’t resist looking at it. So, when Business Insider posted This Woman Is Live-Tweeting Her Father’s Death Right Now, I click...
• Two Can’t-Miss Content Marketing Trends
  on Feb 24, 2014 in Blogging & PR Content Marketing Marketing PR Storytelling Video Corporate Communications Instagram video
  A couple of new content marketing trends popped up last week and they’re fascinating to follow if your job is to create new and engaging content. Heard about BlogShares? Jay Baer highlights the first new blogging trend and coins a new buzzword...
• Message to Marketing: Your Social Media Sucks
  on Feb 3, 2014 in Bad PR...Bad Marketing PR PR Fail Social Media Twitter Bad PR PR Social Media
  Earth to Marketing… When it comes to social media, is marketing really listening to consumers? If so, tell me why your social media sucks so badly? There are thousands of reasons why consumers loathe old-school marketing. For all its promise, s...
• GUIDE lets anyone produce a video from text
  on Jan 28, 2014 in PR 2.0
  Ever dreamed of a way to simply and easily create video from text, mix in a handful of visuals and produce a video to add to your blog or website with a click? Recently, the launch of Guide moved that dream one step closer to reality. It’s an i...
• Will native advertising sink The New York Times?
  on Jan 9, 2014 in Content Marketing Journalism Marketing PR News Media brand journalism native advertising social marketing
  The redesign of The New York Times website signaled the launch of native advertising for the first time at the newspaper. Will native advertising be the iceberg that capsizes the mainstream media Titanic’s journalistic credibility? It’s n...

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