Follow is a blog about marketing and technology.

Owner: Marketing

Listed in: Business

Language: English

Tags: web 2.0, marketing, advertising, technology

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Latest Blog Posts for

  • Retargeting? Yes please.While browsing the web today I was hit by a banner ad powered by Criteo for Zappos.  They are using my previous browsing history to target Zappos products I may be interested in.  This technology, called retargeting, has been around for a while but...
  • EarlyStager Approval Matrix
    on Jun 29, 2010 in
    Four of my friends have teamed up and started blogging at, and you should definitely subscribe. One of their first posts is the EarlyStager Approval Matrix: A Start-Up Taste Barometer and its great. Congratulations to @bethferreira, @...
  • Defying the laws of behavioral physics
    on Jun 28, 2010 in
    I found out about the video below from Andrew Parker which was created from Dan Pink’s talk which illustrates the hidden truths behind what really motivates us at home and in the workplace. I invested 10 minutes at Andrew’s suggestion and...
  • The Internet is now different (but you didn’t notice)
    on Jun 26, 2010 in
    A huge change happened to the Internet last month, and I bet you didn’t notice. …one of the biggest events in the history of the Internet took place; non-Latin top-level domains went live in the DNS root zone. In plain English, you can no...
  • Bank of America (Formerely CountryWide)
    on Jun 24, 2010 in
    I have been dealing with my own housing\credit crisis for the past 2.5 years but in a very different way than most people facing similar issues. Unfortunately my Mother passed away in January 2008 and I inherited her home, newly mortgaged in 2007 at...
  • Ambient AwarenessWe now live in an age where you can be super connected to people you do not see or speak to everyday. This has been made possible by the ubiquity of social networks, and mass adoption. Everyone is not online, nor on a social network – but we ar...
  • Games in real life (game mechanics and the Toyota Prius)Working at Foursquare I am constantly thinking about how game mechanics influence real life. I recently rented a car and chose a Toyota Prius, a hybrid car, for environmental and financial reasons but also to experiment with the “game” yo...
  • The case for other peoples platforms (O.P.P.)
    on Jun 16, 2010 in
    Should you build on someone else’s platform? (OPP) There are pros and cons to each choice, but in the interest of framing my own thoughts about platforms I decided to write in favor of building on OPP (other peoples platforms) The strongest cas...
  • Passive Work for Passive Income (my lean startup presentation)I gave a talk this week at the Lean Startup Meetup which was a great exercise to wrap my head around my project that I have been working on with our team over the past few months. It ended up being a Q&A in real time but I went through bui...
  • Tethering with Android (Nexus One + pdaNet)
    on May 5, 2010 in
    I was travelling last week and needed reliable connectivity while I was away. It turns out having a Android OS device (in my case a Nexus One) and software from JuneFabrics called PDANet is all you need. The price is $23.95 and you get a fully featur...
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