Latest Blog Posts for The Marketing Expert

• Search Engine Optimization; what you do
  on May 3, 2011 in Search Engine Optimization SEO bath marketing consultancy
  I wanted to put together a list of do's and don'ts for you to read and, while I was writing my list, I came across a similar article from a chap called Kuldeep Singh that I have encoporated into Bath Marketing Consultancy's list. 1. Origina...
• Effective marketing comes after market research
  on Apr 18, 2011 in bath marketing consultancy. Market Reasearch bath marketing consultancy
  How many of us in business actually research our market before jumping straight in and starting a new business or embarking on a marketing drive? I would guess that most businesses have the idea first and then go straight to market without even askin...
• AIDA - explain it please.
  on Apr 4, 2011 in bath marketing company Marketing Agency. Paul Tagent AIDA
  I am pretty sure you have all heard of AIDA - the 4 key areas of advertising - but do you know exactly what they stand for and how to encompass them into your advertising strategy?A - Capture the customer's attention and make him AWARE of the product...
• To blog or not to blog...
  on Mar 23, 2011 in Planning Marketing Paul Tagent. Bath Marketing Agency
  .....that is the question! For the first time in years, I have genuinely found myself at a slight loss as to what to write about this week. Since 2009, "The Marketing Expert" has written some 180 articles for this Blog; most of which have been dedica...
• Video interview for the Bath Life Awards 2011
  on Mar 17, 2011 in bath marketing company Paul Tagent. bath marketing consultancy
  How tired do I look??!
• Keep Sight of the Bigger Picture in SEO
  on Mar 7, 2011 in Marketing Help. bath marketing company SEO
  Having a website that ranks in the top 5 or 10 search positions for competitive search terms can be very lucrative especially as a single marketing initiative. As such, there are numerous highly successful organisations who market this one...
• Videos for even better SEO
  on Feb 23, 2011 in marketing Blogs SEO Video marketing bath marketing consultancy
  Traditional search engine optimization has mostly been centered on actual written content.  Yet more and more the content on the Web is in video form rather than written in text.  What some people do is make videos and maintain th...
• Link exchanging, yes or no?
  on Feb 17, 2011 in Search Engine Optimization link building bath marketing consultancy.
  When looking to generate "inbound links" to your website, some of the easiest to get are ones where your website links to a website who is linking to you; a reciprocal link.  To do this generally requires some sort of communication between the w...
• Social Media for SEO
  on Feb 14, 2011 in Social Media SEO. bath marketing consultancy
  Social media was not originally a part of SEO, but that is changing. Google is now sending out its bots to crawl for "tweets" and "posts" and also developing other ways to determine whether a site is strong in social media and then using this in...
• Build quality, inbound links
  on Feb 8, 2011 in link building SEO in bound links bath marketing consultancy
  This might sound obvious, but by continuously building links into your site your rank in Google will be infinitely improved. However, be very aware of using black hat link building as this is a sure fire way to get your website black listed...

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