Latest Blog Posts for The Buzz Factoree

• How to fix your Facebook ‘Reachpocolypse’ problem
  on Apr 19, 2014 in Social Media Facebook News Feed reach
  Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory...
• How content marketing balances creativity and consistency
  on Mar 12, 2014 in Content marketing creative marketing
  (Last of a three-part series. Part 2: Why consistent marketing trumps creative marketing for business growth.) People like to use the phrase “out-of-the-box” to describe something that is highly creative. I despise it. It’s trite. It makes my e...
• Why consistent marketing trumps creative marketing for business growth
  on Mar 3, 2014 in Marketing creative marketing
    (Second of a three-part series on creativity vs. consistency in marketing. Part 1: How creative marketing can kill your business.)   Look up famous quotes about consistency, and it’s enough to make you depressed. Oscar Wilde said, “Co...
• How creative marketing can kill your business
  on Feb 22, 2014 in Marketing
  (First of a three-part series on creative marketing) Relying on creative marketing too much to grow your business can kill it. There. I said it and I’m not taking it back. I can’t even believe I said it. I consider my own creativity to be one of...
• How not to p**s off your LinkedIn connections while list building
  on Feb 12, 2014 in Marketing list building
  LinkedIn is a great place to network and form business connections. But used incorrectly for list building, you can quickly become a pariah – and get into hot water with the Federal Trade Commission. Unlike other social media sites, LinkedIn allows...
• What I learned from Hubspot’s 30-day blogging challenge
  on Feb 6, 2014 in Blogging Hubspot's 30-day blogging challenge
  This is the first time in five days that I’ve blogged. On one hand, I feel like I deserve the break. On the other, I kind of feel like I’ve been slacking – like something’s a little off. You see, I spent the month of January glued to my compu...
• Facebook status updates: tiny content bombs to explode your business
  on Jan 31, 2014 in Social Media Facebook status updates
  Facebook has been around for 10 years now since it launched in 2004. It’s almost hard to remember what life was like pre-Facebook! Now we can update our Facebook status and communicate with all of our friends and family at once, or offer a disc...
• A blog vs. a website: which should you start with?
  on Jan 30, 2014 in Blogging blog vs. website
  If you’re just getting started online, you may have heard that you need a blog. Or a website. Or both. It’s SO confusing! What’s the difference, anyway? Actually, blogs are a type of website — but we’ll be back to that i...
• Six dumb ways smart people screw up their social media visibility
  on Jan 29, 2014 in Social Media social media visibility
  Social media is all about being visible — and sociable. And yet, some people are still not getting those most fundamental concepts right when it comes to setting up their profiles for success. I’m amazed when I see some of the basic mista...
• Hire a blogger and get your inbound marketing game on
  on Jan 28, 2014 in Blogging hire a blogger
  Many businesses have blogs, but they aren’t using them to their full advantage. They don’t produce leads. That could be for a number of reasons: 1) They aren’t updated consistently. And by consistently, I mean several times a week.

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