Ian Brodie's blog with hints, tips, articles, videos and general chat about marketing and business development for consultants, coaches and other professionals.
Owner: ianbrodie
Listed in: Business
Language: English
Tags: get clients, business development, marketing, consultants, coaches
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Latest Blog Posts for Get More Clients in Less Time
- The REAL Secrets of NetworkingThere’s lots of great training available about the skills of networking. Crafting a compelling “elevator pitch”, learning how to break in to groups, hold conversations, ask for referrals. All good stuff. But in a way, all very tacti...
- How to Partner with Procurement to Win More Clientson Jul 23, 2014 in More Clients Podcast procurementIf you’re selling your services to corporates or even mid-sized companies, chances are you’ll bump into procurement. You may need to submit proposals, take part in formal tender processes, get onto the approved supplier list, or just have...
- How I Grew My Email Sign Up Rate By 91% With One Simple TechniqueI’m going to assume that if you’re reading this, you already know two things: Building an email list is the most powerful, most certain method of getting clients and growing your business online (hey, I have to say that, I wrote the #1 bo...
- The right and wrong way to use controversy in subject linesA couple of years ago a load of emails dropped in my inbox proclaiming “Social Media Doesn’t Work”. It was one of those big product launches. You know the ones where a bunch of gurus cross-promote each other’s products in turn...
- 3 Simple Mistakes Which Stop People Reading Your Emailson Jun 23, 2014 in Get Clients Online email marketingA lot of focus gets put in Email Marketing on subject lines. After all, if no one opens your email, no one is going to take action or buy. But after opening it, if they then don’t read it or they scan it and just close it without properly readi...
- Why Great Proposals Don’t Win You More Clientson Jun 18, 2014 in Selling Professional ServicesLove them or hate them, for many businesses competitive bids are unavoidable. You know the ones. You have to send in a proposal, present your plan to a gathering of the great and good. Answer a bunch of tricky questions. Here’s my experience: Y...
- A Super Fast Tip for Coming Up With Ideas for Blogging and Email Marketingon Jun 17, 2014 in More Clients TVOne of the questions I get asked the most often about blogging and email marketing is how to come up with lots of ideas for content. You’ve probably seen my blog posts on 21 Sources of Inspiration, Doing Interesting Stuff, and Overcoming the Co...
- Why Packaging is Vital for Service Businesses TooWhen most people look at online businesses they focus on the marketing: how you can be found online and get potential clients to buy from you. An often overlooked, but vital, complement to this though is how you package and deliver your services so t...
- Using Content Campaigns to Boost Your Marketingon Apr 15, 2014 in Get Clients Online content campaignsOn March 25th I was a guest speaker at “Event Camp 2014″ in Abu Dhabi. The focus of the conference was on “hybrid events” – a new breed of conference where many speakers and delegates attend remotely. True to the spirit...
- The BEST Coaching I Ever Got…on Mar 16, 2014 in Business Development MindsetBack when I was a young(ish) consultant working for Gemini Consulting I was lucky enough that my personal mentor was a very experienced marketer and business developer. He eventually went on to become head of Marketing and BD for Gemini globally. I r...
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