Latest Blog Posts for The Business of Online Travel (the BOOT)

• WebInTravel: Come see the BOOT at WebInTravel Singapore Oct 19 -22
  on Sep 28, 2010 in conference presentation webintravel webintravel10
  It is not too late to book your ticket to join the BOOT and hundreds of others travel professionals at WebInTravel in Singapore (alongside ITB Asia) October 19-22. The full schedule for the event is here. Registration details here. There is a lot o...
• Media Watch: the Australian puts a "c" in Webjet
  on Sep 27, 2010 in webjet
  Quick media watch moment his morning. Front page of the business section of the online version of the Australian newspaper contains a piece speculating on Fairfax media (owner of newspapers that compete with the Australian) might be considering a mo...
• Tnooz: the future of search is multi-destinational and multi-dimensional
  on Sep 26, 2010 in travel2.0 marketing search tnooz google
  Tnooz is one year old. My latest 1000+ word piece is live called "Google Instant is just the beginning in the search revolution in travel"In this post I discuss the history and future of search and the role Google Instant is playing. I propose a fu...
• TripAdvisor - what did they buy and when
  on Sep 13, 2010 in virtual tourist cruisecritic Travelpod tripadvisor kuxun onetime.com holiday lettings seatguru airfare watchdog expedia holiday watchdog flipkey
  Here at BOOT central we are trying to keep track of the acquisitions and subsidiaries of Expedia’s Tripadvisor. In earlier posts on this we tracked simply by way of a list of acquisitions in reverse date order. With what looks like two deals a ye...
• Business Traveller Tip: Seven Tips for Travelling in China
  on Sep 8, 2010 in china business traveller tips
  Have just returned from a 13 day business trip covering greater China (China itself, Hong Kong and Taiwan). For the latest in my series of business traveller tips I present to you “seven tips for business travelling in China”: Present your busin...
• Virgin Blue starts brand review - why not rebrand Ansett?
  on Sep 8, 2010 in marketing Airlines virgin-blue
  News out that Virgin Blue CEO John Borghetti has brought on long term collaborator Hans Hulsbosch to help with a brand review for Virgin Blue.Hulsbosch previously helped Qantas with their brand review though I think the minimal changes of lengthenin...
• Stories from TRAVELtech: contemplating the parallel inter-verse
  on Sep 6, 2010 in traveltech social media facebook tastegraoh google
  I was at TRAVELtech last week wondering if there is a parallel universe on the internet (inter-verse) that I am not part of. In the Internet that I live in the following rules apply: Search: Not all my searches start on Google;Starting: Portals are...
• Tnooz: 5 tips for launching a social media strategy
  on Aug 31, 2010 in social media marketing tnooz
  My largest post ever is now live in four parts over at Tnooz. 2,500 words on "5 steps for a travel supplier looking to launch a social media strategy". 5 steps in four parts. Here they are with links to the individual piecesStep 1 - Decide who you wa...
• TRAVELtech 2010: BOOT will be tweeting Tuesday #travtech
  on Aug 28, 2010 in traveltech
  TRAVELtech 2010 is on this Tuesday in Sydney (Aug 31). Registration details here. I will be tweeting all day with the hashtag #travtech from 9am.Speakers I am most looking forward to areOrbitz CEO Barney Harford and HotelClub President Jeremy Belling...
• TripAdvisor Sessions: talking tastegraph and sociograph with TripAdvisor Product VP Adam Medros
  on Aug 17, 2010 in travel discovery inspiration tripadvisor social media travel plannning
  In part 1 of my interview with TripAdvisor VP of Product Adam Medros we talked through the launch of the TripAdvisor Trip Friends product and the challenges/benefits of living in a Facebook world.In this part 2 we review the sociograph vs the tastegr...

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