How To Build Organic Backlinks
on Nov 12, 2009 in Search Engine Optimisation Search Marketing Backlinks are the foundation of any SEO effort, and one of the most important parts of your online marketing efforts. Despite many online marketers deriding SEO as a marketing form, its benefits are very real, very measurable and very important. As s...

Ayr Fairtrade Partnership
on Oct 18, 2009 in General I have recently taken over the maintenance of the Ayr Fairtrade Partnership website. My first task was to improve the code to valid web standards. My next task was to make it accessible. Now that I have completed those two tasks I have relaunched it.

Search Engine Marketing Basics
on Sep 30, 2009 in Search Engine Optimisation Search Marketing Statistics such as those reported by The Ultimate Guide to Search Engine Optimization (Entrepreneur Press, Madison, Wisconsin, 2008) show that 70 percent of adults use the Internet and that over 80 percent of online transactions start with a search u...

The Website: A Business's Most Valuable Marketing Tool
on Sep 29, 2009 in Search Engine Optimisation Website Promotion In an uncertain economic climate, a business must employ all the tools at its disposal to be able to reach new customers and to keep its current clients. A business must be connected to its customers so that it can improve and develop. It must look f...

The Guild of Accessible Web Designers
on Sep 9, 2009 in Accessibility General I am now a member of GAWDS. What is GAWDS all about? The Guild of Accessible Web Designers (GAWDS) is a worldwide association of professional organisations, web designers and developers working together to promote the use and preservation of accessib...

Accessible Twitter
on Sep 7, 2009 in Accessibility Accessible Twitter is an alternative to the Twitter.com website. It is designed to be easier to use and is optimised for disabled users. It is still in alpha but worth checking out if you need an accessible version of Twitter.

Ayrshire Dog Walkers
on Sep 7, 2009 in General Website Promotion A new website listing dog walking services in Ayrshire has just launched. If you need your dog walked or taken to the vet for an appointment then this site lists dog walkers in your area.

Link Baiting - Direct Targeted Traffic with Articles Only!
on Aug 29, 2009 in Search Engine Optimisation Website Promotion All internet marketing professionals want their website to come among the first couple of pages on any search engine. Search engine optimised content is one of the best tools to achieve the same. Back-links is one of the most potent tools of search e...

Accessibility: Good Practice in Web Design
on Aug 29, 2009 in Accessibility Making web sites more accessible for people with disabilities is one of the internet's burning issues of the moment. This article on Good practice in web design provides simple rules for designers to follow when making their websites.

3 Tips for Making a URL Search Engine Friendly
on Aug 24, 2009 in Search Engine Optimisation The URL of your website is a key factor in search engine optimisation. It is important to choose a search engine friendly URL that search engine crawlers can read without problems. If the URL can be easily read and crawled, then the likelihood o...