has case studies on various brands useful for the marketers

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Latest Blog Posts for brand case studies

  • More Aliens Invited in Facebook
    on Apr 24, 2012
    In 2012, facebook directs more and more strategic moves by entering into IPO, acquiring Apps Support companies.For Sharing Photos, mark Zuckerberg has acquired Instagram and employees of Instagram has come under the shades of Facebook. With the Insta...
  • Thums Up replaces Akshay Kumar with a group of four led by Telegu superstar Mahesh Babu
    on Apr 22, 2012
    Akshay Kumar has been endorsing Thums Up for eight years on a trot; he's now 45. Some 30% of Thums Up consumers are women. Andhra Pradesh is Thums Up's biggest market in India. And some 47% of Indians are under 20. Throw all these seemingly disp...
  • Pepsi Co Extending the Line
    on Apr 21, 2012
    With the season started, Pepsi Co has started introducing new Lines and adding SKU lines to the existing brand, say for example Mirinda has been released in 3 flavours - orange , orange masala etc.,And also other food products like lays and all being...
  • Ethics pay for GE, eBay
    on Mar 22, 2011
    General Electric, eBay and Aflac are among the world's "most ethical companies", according to a study published by specialist think-tank the Ethisphere Institute.Ethisphere assessed 3,000 organisations from 36 countries, naming 110 as performing p...
  • P&G pushes big ideas
    on Mar 22, 2011
    Procter & Gamble, the consumer goods giant, is using "store-back branding" to ensure the big ideas behind its products transfer from advertising and marketing to the retail arena.Speaking with business title Forbes, Phil Duncan, P&G's globa...
  • Unilever plots R&D drive
    on Mar 22, 2011
    Unilever, the FMCG giant, is heightening its focus on innovation, seen as a key growth driver given rising commodity costs and challenging trading conditions in the US and Western Europe.The company, which manufacturers leading brands like Ben &am...
  • Facebook takes on Groupon
    on Mar 22, 2011
    Facebook, the social network, is trialling a new "daily deals" service, putting it into direct competition with early category leaders like Groupon and LivingSocial.The Web 2.0 pioneer's latest initiative expands on the geo-location tools develope...
  • Tata Motors turns to retail
    on Mar 22, 2011
    Tata Motors, the Indian automaker, is seeking to boost sales of its Nano "minicar" by selling it through the stores of discount retail chain Big Bazaar.Owned by Future Group, Big Bazaar started offering Tata Motors' pioneering low-cost vehicle to...
  • Coke tops UK grocery charts
    on Mar 20, 2011
    Coca-Cola remains the biggest-selling grocery brand in the UK, according to a new report.Trade title The Grocer has published its latest annual ranking of the leading products in the country by value sales, based on Nielsen data, and found Coca-Col...
  • PepsiCo turns to nostalgia
    on Mar 20, 2011
    PepsiCo, the food and beverage giant, is turning to nostalgia as a way of promoting a number of its leading products.The company has recently been selling "throwback" cans of its eponymous cola, using a template and colour scheme like that fea...
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